How Much Did Crisp Raise? Funding & Key Investors

Crisp has successfully raised significant funds through multiple funding rounds, with the latest being a Series C round on November 16, 2023, where they raised €35,000,000. The company has also made strategic acquisitions, such as acquiring De Krat in January 2023.

Keep reading to explore the intricacies of Crisp's fundraising journey and the investors backing this innovative platform.

What Is Crisp?

Crisp, founded in 2018, is an app-only supermarket based in Amsterdam, Noord-Holland, The Netherlands. The company specializes in delivering ultra-fresh food sourced from over 900 farmers, growers, and makers.

The founders of Crisp are Eric Klaassen, Michiel Roodenburg, and Tom Peeters. The company operates on proprietary software that enables zero-inventory and negative working capital, ensuring next-day delivery in a 1-hour timeslot.

With a workforce of 501-1000 employees, Crisp offers more than 3000 products, emphasizing quality and convenience for its customers.

How Much Funding Has Crisp Raised?

1. Seed Round
   • Amount Raised: €3M
   • Date: October 2018
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To launch the service and bring together quality products from farmers markets and specialty stores through a fast app and next-day delivery.
2. Series A
   • Amount Raised: €5M
   • Date: June 2019
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To confirm the demand for high-quality fresh groceries from small-scale suppliers and support the growth in active users and suppliers.
3. Venture Round
   • Amount Raised: €8M
   • Date: January 2020
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Not publicly disclosed
4. Series B
   • Amount Raised: €30M
   • Date: March 2021
   • Lead Investors: Target Global
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To build a world-class technological platform and expand the brand and team.
5. Series C (First Round)
   • Amount Raised: €75M
   • Date: October 2022
   • Lead Investors: Keen Venture Partners, Target Global
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support growth in customer base, product range expansion, and the acquisition of Eetfabriek.
6. Series C (Second Round)
   • Amount Raised: €35M
   • Date: November 2023
   • Lead Investors: Adriaan Mol and 9 other investors
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To continue building on their mission to deliver better food for more people, achieve CO2-neutral operations, and become B Corp certified.

Total Amount Raised: $188M

Current Valuation: Not publicly disclosed

Key Investors

• Adriaan Mol
  • Details: Adriaan Mol is the founder of Mollie and Messagebird, two prominent companies in the fintech and communication sectors. He is known for his entrepreneurial spirit and significant contributions to the tech industry.
  • Investment Focus Areas: Fintech, communication platforms, technology.
  • Notable Investments: Mollie, Messagebird.
• John Caspers
  • Details: John Caspers is associated with Adyen, a global payment company that provides businesses with a single platform to accept payments anywhere in the world. He has played a crucial role in the company's growth and success.
  • Investment Focus Areas: Payment processing, fintech, technology.
  • Notable Investments: Adyen.
• Sanne Manders
  • Details: Sanne Manders is associated with Flexport, a company that focuses on logistics and supply chain management. He has been instrumental in driving the company's innovative approach to global trade.
  • Investment Focus Areas: Logistics, supply chain, technology.
  • Notable Investments: Flexport.
• Thomas Plantenga
  • Details: Thomas Plantenga is the CEO of Vinted, an online marketplace for second-hand fashion. Under his leadership, Vinted has grown to become a leading platform in the circular economy.
  • Investment Focus Areas: Online marketplaces, e-commerce, technology.
  • Notable Investments: Vinted.
• Target Global
  • Details: Target Global is an international tech investment firm that focuses on high-growth technology companies. They have a strong track record of supporting innovative startups and scale-ups.
  • Investment Focus Areas: Technology, growth-stage companies, consumer platforms.
  • Notable Investments: Various technology companies.

What's Next for Crisp?

As Crisp continues to expand its delivery service in the Netherlands and Belgium, the company is poised to capitalize on the growing demand for local and seasonal products. With a recent €35 million funding round, Crisp aims to enhance its proprietary software and operations system, ensuring efficient and sustainable growth. The company's focus on customer loyalty and differentiated offerings positions it well to capture more market share.

Future fundraising opportunities appear promising, given Crisp's impressive growth metrics and investor confidence. The company may attract additional investment to support further expansion and technological enhancements. However, Crisp will need to navigate challenges such as high inflation, competition from other grocery delivery services, and maintaining supply chain efficiency as it scales. Achieving B Corp certification and operating a fully carbon-neutral business are ambitious goals that will require careful planning and execution.

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