How Much Did CashFlo Raise? Funding & Key Investors

CashFlo has successfully raised funding over two rounds, with the latest being a Series B round involving ten investors, including Elevation Capital and General Catalyst. The company has also made a strategic acquisition, integrating LogiTax into its operations.

CashFlo's platform offers a comprehensive suite of financial automation solutions tailored for large enterprises, streamlining processes such as accounts payable, payments, compliance, and supply chain financing. Keep reading to explore the intricacies of CashFlo's fundraising journey and the investors backing this innovative platform.

What Is CashFlo?

CashFlo, based in Mumbai, Maharashtra, India, is a private company specializing in financial automation software. The company operates in multiple industries, including enterprise software, finance, financial services, small and medium businesses, software, and supply chain management.

With an employee count ranging from 101 to 250, CashFlo offers a SaaS Finance Automation Solution designed for corporate finance teams at large Indian companies. Their product suite includes AP Automation, Payment & Controls, Compliance & GST Suite, Vendor Management, and Supply Chain Financing.

How Much Funding Has CashFlo Raised?

1. Series A
   • Amount Raised: $3,300,000
   • Date: September 2019
   • Lead Investors: Elevation Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support the initial growth phase and development of CashFlo's financial automation solutions.
2. Series B
   • Amount Raised: $8,700,000
   • Date: September 2022
   • Lead Investors: General Catalyst, Elevation Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand market leadership, invest in core products and technology, and grow the vendor financing offering.

Total Amount Raised: $12,000,000. Current Valuation: Not publicly disclosed.

Key Investors

• Elevation Capital
  • Details: Elevation Capital is a venture capital firm that has been a key investor in CashFlo, participating in both the Series A and Series B funding rounds. The firm is known for its investments in early-stage companies across various sectors.
  • Investment Focus Areas: Fintech, consumer internet, SaaS.
  • Notable Investments: Paytm, Swiggy, UrbanClap.
• General Catalyst
  • Details: General Catalyst is a venture capital firm that led CashFlo's Series B funding round. The firm focuses on investing in companies that drive innovation and growth in various industries.
  • Investment Focus Areas: B2B payments, fintech, healthcare.
  • Notable Investments: Stripe, Airbnb, Snap.
• Nitin Gupta
  • Details: Nitin Gupta is a prominent angel investor and the founder of Uni, a fintech startup. He has a strong background in financial services and has been involved in multiple successful ventures.
  • Investment Focus Areas: Fintech, payments, financial services.
  • Notable Investments: Uni, PayU, Ola.
• Amrish Rau
  • Details: Amrish Rau is the CEO of Pine Labs and a well-known angel investor in the fintech space. He has extensive experience in the payments industry and has been instrumental in the growth of several startups.
  • Investment Focus Areas: Fintech, payments, technology.
  • Notable Investments: Pine Labs, Citrus Pay, PayU.
• Jitendra Gupta
  • Details: Jitendra Gupta is the founder of Jupiter, a digital banking startup, and a seasoned angel investor. He has a deep understanding of the fintech ecosystem and has supported numerous startups in their growth journeys.
  • Investment Focus Areas: Fintech, digital banking, financial services.
  • Notable Investments: Jupiter, Citrus Pay, LazyPay.

What's Next for CashFlo?

CashFlo is poised to capitalize on the burgeoning B2B payments market in India, which totals $11 trillion. The company plans to expand its flagship invoice discounting service and develop new automation products for SMEs and corporates. With a network of over 200,000 suppliers and 60 corporates, the potential for growth is substantial.

Future fundraising opportunities appear promising, given the successful completion of recent funding rounds led by General Catalyst and Elevation Capital. These funds will be used to invest in core technology and expand product lines, setting the stage for further investment rounds as the company scales.

However, CashFlo faces challenges such as managing rapid growth, staying ahead of competitors, and ensuring the scalability of its technology. Navigating economic uncertainties and maintaining liquidity for clients will also be critical as the company continues to expand its market reach.

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