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Top 10 Alternatives and Competitors to Adapt

Top 10 Alternatives and Competitors to Adapt
Clay Team
Top 10 Alternatives and Competitors to Adapt
Top 10 Alternatives and Competitors to Adapt

Adapt is a B2B lead intelligence platform that offers features such as prospecting, enrichment, and API integration to help marketing and sales teams access accurate contact data. In this article, we will explore the top 10 alternatives to Adapt.

1. Clay

Admittedly biased, but Clay is truly the best data provider.

One of our key differentiators is our unique waterfalling technique, which allows us to provide top-notch data enrichment solutions at a significantly lower cost. Unlike other providers, Clay doesn't solely rely on its own data. We have established partnerships with over 50 other providers, enabling us to conduct a parallel search across multiple sources. This not only doubles your chances of success but also eliminates the hassle of managing multiple subscriptions.

The restrictions of a single enrichment provider

Sales teams frequently face limitations when relying solely on one provider for data enrichment, resulting in only a small portion of leads being effectively enriched. It's important to note that this limitation is not solely the fault of the data provider, as consolidating all data in one location can be challenging.However, imagine a solution that enables you to automatically access the top 50 data enrichment providers with just one subscription. This is precisely what Clay offers through its innovative waterfalling approach.

The essence of waterfalling and applying it with Clay

Waterfalling lies at the core of Clay's data enrichment strategy. It involves leveraging multiple data sources to ensure you have comprehensive information. For instance, when Clay seeks a prospect's email, it follows a sequential process. It starts with, seamlessly moves to ScrapeMagic if no success is found, then proceeds to Postgres, and continues down the list of email data providers until the desired information is obtained. To explore the complete range of our data providers, please visit here.

But that's not all Clay has to offer:

  • Core features: Unlock the power of Clay with our range of features. Experience AI-enhanced messaging, instant scraping, access to over ten internal sources for lead list creation, seamless integration with CRM data, and our unique ability to simultaneously tap into multiple data providers through waterfalling.
  • Ideal use cases: Clay is the perfect solution for various scenarios. Whether it's sales prospecting, lead discovery, enrichment, or comprehensive management of automated outbound campaigns, Clay has got you covered.
  • User reviews: Our users have spoken and rated Clay highly with an impressive 4.9/5 on Product Hunt. They commend the platform for its abundance of features, time-saving efficiency, and effectiveness in outbound marketing and lead generation.
  • Flexible pricing models: Our plans include Starter ($149/mo), Explorer ($349/mo), Pro ($800/mo), and Enterprise, with additional discounts available for bulk purchases. We also offer a free trial, so come try Clay for free today.

In summary, Clay is the only company that offers access to 50+ data providers, the capability to waterfall multiple data providers simultaneously, and receives glowing feedback from users like this 👇🏾

2. Instantly is a cold email software designed to streamline your email marketing efforts.

  • Use cases: Cold email marketing, email warmup, lead generation, and campaign analytics.
  • Features: Unlimited email accounts, warmup tool, email validation, bulk domain testing, campaign builder, integrations, inbox rotation, and campaign analytics.
  • Price: Instantly offers three pricing plans: a Growth Leads plan for $47/month, a Hyperleads plan $197/month, and a Light Speed plan for $492/month.
  • Reviews: Instantly has an overall rating of 4.9/5 on G2.

3. Dropcontact

Dropcontact is a B2B Email Finder and enrichment tool designed to enhance your CRM experience.

  • Use cases: CRM data enrichment, email address finding, data deduplication and merging, and information standardization.
  • Features: CRM integration, drag and drop file processing, API capabilities, GDPR compliance, and native integrations with popular CRM platforms.
  • Price: Email Finder subscription starts at 24€ ($26.23) with options for 1K to 100K searches. CRM integration pricing is personalized based on CRM, size, and number of users. A non-binding free trial is available. More details can be found on the Dropcontact pricing page.
  • Reviews: Dropcontact has an overall rating of 4.7/5 on G2.

4. Uplead

UpLead is a B2B database and business contact data provider that streamlines your prospecting efforts by offering high data accuracy and avoiding bad-fit buyers and low-qualified leads.

  • Use cases: B2B prospecting, lead generation, email verification, data enrichment, and intent data analysis.
  • Features: Prospector, Email Verification, Data Enrichment, Bulk Lookup, Intent Data, CRM integrations, and API capabilities.
  • Price: Uplead offers a range of pricing plans: the Test Drive (Free Trial) for 7 days, Essentials at $99/month, Plus at $199/month, and Professional with custom pricing.
  • Reviews: UpLead has an overall rating of 4.7/5 on G2.

5. is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.

  • Use cases: is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
  • Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a LinkedIn extension for seamless integration.
  • Price: has four pricing editions, ranging from Free to $99, with a free trial available. See the pricing page for more details.
  • Reviews: has an overall rating of 4.8/5 on G2.

6. Cognism

Cognism is a sales intelligence platform that provides mobile phone numbers and B2B emails of potential business contacts, with a focus on high accuracy and international coverage.

  • Use cases: Identifying ideal fit accounts, bypassing gatekeepers, prioritizing ready-to-buy buyers, finding new leads, and enriching existing contacts.
  • Features: Mobile phone numbers and B2B emails, 98% mobile phone number accuracy, unrestricted access to person and company-level data, international coverage, easy platform setup, and integrations.
  • Price: Cognism offers tailored pricing packages based on individual needs and workflows. Specific pricing plans are not mentioned, but a free trial is available. Users can contact Cognism for more information on pricing.
  • Reviews: Cognism has an overall rating of 4.6/5 on G2.

7. ZoomInfo

ZoomInfo SalesOS is a B2B sales prospecting software designed to help sales teams identify and reach potential customers using data-driven insights and buying signals.

  • Use cases: B2B sales prospecting, identifying potential customers, leveraging data-driven insights, and automating sales processes.
  • Features: Contact and company data, buyer intent, website visitor tracking, email and phone automation, website chat for sales, contact tracking, workflows, and lead enrichment.
  • Price: Specific pricing details are not provided on the ZoomInfo pricing page, but they offer data-driven solutions and premium applications. A free trial is available for users to test the platform.
  • Reviews: ZoomInfo SalesOS has an overall rating of 4.4/5 on G2.

8. Clearbit

Clearbit is a data enrichment tool designed to help businesses create, complete, and correct their records to convert more leads.

  • Use cases: Converting more leads, real-time enrichment, data-backed decision making, and seamless integration with other tools.
  • Features: 100+ B2B attributes, 250+ data sources, machine learning-powered improvements, and integration with popular platforms.
  • Price: Clearbit offers a range of pricing plans: a Free plan, a Growth plan with prices ranging from $50 to $275, and a Business plan.
  • Reviews: Clearbit has an overall rating of 4.4/5 on G2.

9. Lusha

Lusha is a contact finder extension for LinkedIn that helps users find email addresses and phone numbers of their prospects on LinkedIn and other platforms.

  • Use cases: Finding email addresses and phone numbers of prospects on LinkedIn, increasing revenue, and integrating with CRM systems.
  • Features: Contact finder extension, high accuracy rate, data privacy and security, bulk enrichment, usage analytics, team management, creating lists, and 1-click integrations.
  • Price: Lusha offers a range of pricing plans: a Free plan, a Pro plan at $29/user/month, a Premium plan at $51/user/month, and a custom-priced Scale plan for large teams with unlimited contacts and additional features. Annual plans offer a 25% discount.
  • Reviews: Lusha has an average rating of 4.3/5 on G2.


Hunter is a platform for finding and connecting with professional and company email addresses.

  • Use cases: Finding and connecting with professional and company email addresses, cold emailing, domain search, email verification, and integration with other tools.
  • Features: Domain search, email finder, email verifier, campaigns, browser extension, and integrations with other applications.
  • Price: Hunter offers a range of pricing plans: a Free plan, a Starter plan at $49/month, a Growth plan at $149/month, and a Business plan at $499/month. Non-profit organizations can receive a 30% discount on monthly plans.
  • Reviews: Hunter has an average rating of 4.4/5 on G2.
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