Total amount raised
$120 Millions
Latest funding date
12/01/2021
Location
100 Thieves has successfully raised significant funding through multiple rounds, with its latest being a Series C round. The organization is backed by a diverse group of investors, including Aglaé Ventures and Tao Capital Partners.
Keep reading to explore the intricacies of 100 Thieves' fundraising journey and the investors supporting this dynamic brand.
What Is 100 Thieves?
100 Thieves, founded in 2017 by Matthew Haag, is an American e-sports, lifestyle, and apparel brand based in Los Angeles, California. The organization fields competitive teams in major esports titles such as League of Legends, Call of Duty, and VALORANT. With a workforce of 101-250 employees, 100 Thieves also offers a range of premium apparel and produces various entertainment content.
How Much Funding Has 100 Thieves Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: December 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the company and fund initial operations.
- Series A
- Amount Raised: $25M
- Date: October 2018
- Lead Investors: Aubrey Graham (Drake), Scooter Braun
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand esports teams and develop new apparel lines.
- Series B
- Amount Raised: $35M
- Date: July 2019
- Lead Investors: Artist Capital Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and operations.
- Series C
- Amount Raised: $60M
- Date: December 2021
- Lead Investors: Green Bay Ventures
- Valuation at Round: $460M
- Motivation Behind the Round: To support rapid growth, launch new businesses, and make strategic acquisitions.
Total Amount Raised: $120M
Current Valuation: $460M
Key Investors
- Green Bay Ventures
- Details: Green Bay Ventures is a venture capital firm known for investing in technology and innovative sectors. They led the Series C funding round for 100 Thieves.
- Investment Focus Areas: Technology, innovation.
- Notable Investments: Uber, SpaceX, DocuSign.
- Artist Capital Management
- Details: Artist Capital Management is an investment management firm that participated in the Series B and Series C funding rounds for 100 Thieves. They focus on sectors such as media, entertainment, and technology.
- Investment Focus Areas: Media, entertainment, technology.
- Notable Investments: Not publicly disclosed.
- Aubrey Graham (Drake)
- Details: Aubrey Graham, known professionally as Drake, is a Canadian rapper, singer, and entrepreneur. He was a lead investor in the Series A funding round for 100 Thieves.
- Investment Focus Areas: Music, entertainment, lifestyle brands.
- Notable Investments: Not publicly disclosed.
- Scooter Braun
- Details: Scooter Braun is an American entrepreneur, talent manager, and investor. He was also a lead investor in the Series A funding round for 100 Thieves.
- Investment Focus Areas: Music, entertainment, technology.
- Notable Investments: Not publicly disclosed.
- Breyer Capital
- Details: Breyer Capital is a global venture capital and private equity firm. They participated in the Series C funding round for 100 Thieves.
- Investment Focus Areas: Technology, media, healthcare.
- Notable Investments: Facebook, Etsy, Marvel Entertainment.
What's Next for 100 Thieves?
100 Thieves is poised for significant growth, leveraging its recent $60 million Series C funding to expand its core businesses in esports, entertainment, and apparel. The company plans to launch new ventures and make strategic acquisitions, such as its recent purchase of Higround, a gaming hardware company. This expansion is set against a backdrop of a booming gaming industry and increasing investor interest.
Future fundraising opportunities appear promising, given the company's strong performance and growth trajectory. However, challenges remain, including maintaining its large community of over 100 million fans and staying competitive in the rapidly evolving esports landscape. Successfully integrating new acquisitions and managing scalability will be crucial for sustained success.
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