Total amount raised
$360 Millions
Latest funding date
04/01/2021
Location
ActiveCampaign has successfully raised significant funding over multiple rounds, with its latest being a Series C. The platform specializes in email marketing, marketing automation, and sales automation, offering a comprehensive suite of tools for businesses of all sizes.
Keep reading to explore the intricacies of ActiveCampaign's fundraising journey and the investors backing this innovative platform.
What Is ActiveCampaign?
ActiveCampaign, founded in 2003 by Jason F. VandeBoom, is headquartered in Chicago, Illinois. The company specializes in email marketing, transactional email, marketing automation, and sales automation. With a workforce of 1001-5000 employees, ActiveCampaign provides businesses with a robust platform to automate and personalize their marketing efforts.
How Much Funding Has ActiveCampaign Raised?
- Series A
- Amount Raised: $20M
- Date: October 2016
- Lead Investors: Silversmith Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support initial growth and product development.
- Series B
- Amount Raised: $100M
- Date: January 2020
- Lead Investors: Susquehanna Growth Equity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance product offerings.
- Series C
- Amount Raised: $240M
- Date: April 2021
- Lead Investors: Tiger Global Management
- Valuation at Round: Over $3 billion
- Motivation Behind the Round: To invest in product development, global expansion, and partner ecosystem initiatives.
Total amount raised: $360M. Current valuation: Over $3 billion.
Key Investors
- Tiger Global Management
- Details: Tiger Global Management is a leading global investment firm that focuses on private and public companies in the internet, software, consumer, and financial technology sectors. The firm has a strong track record of investing in high-growth technology companies.
- Investment Focus Areas: Internet, software, consumer, financial technology.
- Notable Investments: Facebook, LinkedIn, Spotify.
- Dragoneer
- Details: Dragoneer is an investment firm that specializes in long-term, cross-over investments in both public and private companies. The firm partners with management teams of growth-oriented businesses.
- Investment Focus Areas: Technology, high-growth companies.
- Notable Investments: Airbnb, DoorDash, Slack.
- Susquehanna Growth Equity
- Details: Susquehanna Growth Equity is a private equity and venture capital firm that invests in growth-stage technology and software companies. The firm has a history of supporting companies with significant growth potential.
- Investment Focus Areas: Growth-stage technology, software.
- Notable Investments: Credit Karma, Payoneer, iCIMS.
- Silversmith Capital Partners
- Details: Silversmith Capital Partners is a growth equity firm that invests in high-growth, profitable technology and healthcare companies. The firm focuses on companies that have demonstrated strong performance and potential for continued growth.
- Investment Focus Areas: Technology, healthcare.
- Notable Investments: ActiveCampaign, DistroKid, Webflow.
- Not publicly disclosed
- Details: Information about additional major investors is not publicly disclosed.
What's Next for ActiveCampaign?
ActiveCampaign stands at the cusp of significant opportunities, driven by the increasing demand for customer experience automation. With a recent $240 million Series C funding round, the company is poised to enhance its product offerings and expand its global footprint. The market for marketing and sales automation is expected to grow substantially, providing a fertile ground for ActiveCampaign to capture a larger share.
Future fundraising opportunities seem promising, given the company's robust growth trajectory and strong investor confidence. Additional funding rounds could support further product development and market expansion. However, ActiveCampaign will need to navigate challenges such as intense competition and maintaining product quality while scaling operations globally.
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