Total amount raised
$34.1 Millions
Latest funding date
03/01/2023
Location
Coterie has successfully raised significant funding through multiple rounds, attracting a diverse group of investors. The company is dedicated to offering high-performing, clean, and sustainable baby care products.
Keep reading to explore the intricacies of Coterie's fundraising journey and the investors backing this innovative platform.
What Is Coterie?
Coterie, founded in 2018, is a New York-based company specializing in high-performing, clean, and sustainable baby care products. The company operates in the consumer goods, e-commerce, health care, and retail industries.
Founded by Frank Yu, Coterie employs between 11 and 50 people. The company is committed to offering dermatologist-tested, hypoallergenic, and cruelty-free products made from sustainably sourced plant-based materials.
How Much Funding Has Coterie Raised?
- Pre-Seed Round
- Amount Raised: $5M
- Date: July 2019
- Lead Investors: Frank Yu
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the company and develop its initial product line.
- Seed Round
- Amount Raised: $5.3M
- Date: November 2020
- Lead Investors: Willow Growth Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and increase market reach.
- Series A
- Amount Raised: $23.8M
- Date: June 2022
- Lead Investors: Align Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product innovation and improve customer experience.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: March 2023
- Lead Investors: Karlie Kloss
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support further growth and market expansion.
Total Amount Raised: $34.1M
Current Valuation: Not publicly disclosed
Key Investors
- Karlie Kloss
- Details: Karlie Kloss is a renowned model and entrepreneur. She has invested in various startups, leveraging her influence and business acumen.
- Investment Focus Areas: Fashion, technology, education.
- Notable Investments: Not publicly disclosed.
- Align Ventures
- Details: Align Ventures is a venture capital firm led by Ben Bryce. The firm focuses on investing in innovative consumer products and brands.
- Investment Focus Areas: Consumer products, retail, e-commerce.
- Notable Investments: Not publicly disclosed.
- Willow Growth Partners
- Details: Willow Growth Partners is a venture capital firm that invests in growth-stage companies. They participated in Coterie's Series A funding round.
- Investment Focus Areas: Consumer goods, health care, retail.
- Notable Investments: Not publicly disclosed.
- Frank Yu
- Details: Frank Yu is the founder of Coterie and a key investor in the company. He has a background in entrepreneurship and business development.
- Investment Focus Areas: Baby care products, e-commerce, consumer goods.
- Notable Investments: Not publicly disclosed.
- Ashley Graham
- Details: Ashley Graham is a model and mother of three. She invested in Coterie due to her positive personal experience with the brand's products.
- Investment Focus Areas: Baby care, consumer products, health and wellness.
- Notable Investments: Not publicly disclosed.
What's Next for Coterie?
As Coterie looks to the future, the company is poised to capitalize on the growing demand for clean, high-performing baby care products. With the diaper and wipe industry valued at $6 billion, Coterie’s innovative approach and commitment to sustainability offer significant growth opportunities. The company plans to expand its product lines and enhance customer experience through flexible subscription models and text order management.
Future fundraising efforts are likely, given the success of their Series A round and the potential for further market expansion. However, Coterie will need to navigate challenges such as competition from established brands and maintaining high product standards while scaling up production. By staying true to its mission of safety and sustainability, Coterie is well-positioned to continue its upward trajectory in the baby care market.
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