Total amount raised
$61 Millions
Latest funding date
09/01/2013
Location
Criteo has successfully raised funding through multiple rounds, with notable investors including Employee Stock Option Fund and SoftBank Capital. The company's last funding round was a Secondary Market round on September 2, 2013.
Keep reading to explore the intricacies of Criteo's fundraising journey and the investors backing this innovative platform.
What Is Criteo?
Criteo, founded in 2005 in Paris, France, is a global leader in commerce marketing. The company leverages machine-learning technology, data, and performance at scale to deliver measurable ROI for clients.
Founded by David Fisch, Franck Le Ouay, Jean-Baptiste Rudelle, and Romain Niccoli, Criteo specializes in personalized online display advertisements for e-commerce companies. Their solutions include customer acquisition, retention, dynamic retargeting, video advertising, and contextual advertising.
With over 2,800 employees worldwide, Criteo continues to innovate in the digital advertising space, offering a Commerce Media Platform that uses commerce data and AI to turn ad impressions into commerce outcomes.
How Much Funding Has Criteo Raised?
- Funding Round: Series A
- Amount Raised: €3M
- Date: April 2006
- Lead Investors: Elaia, Idinvest Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and scale their technology platform.
- Funding Round: Series B
- Amount Raised: $10.4M
- Date: January 2008
- Lead Investors: Index Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their market reach and enhance product offerings.
- Funding Round: Series C
- Amount Raised: $7M
- Date: May 2010
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and invest in new technologies.
- Funding Round: Series D
- Amount Raised: $40M
- Date: September 2012
- Lead Investors: SoftBank Capital
- Valuation at Round: $800M
- Motivation Behind the Round: To expand presence in the U.S., Japan, and Asia.
- Funding Round: Secondary Market
- Amount Raised: Not publicly disclosed
- Date: September 2013
- Lead Investors: Employee Stock Option Fund, SoftBank Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
Total Amount Raised: $60.4M
Current Valuation: Not publicly disclosed
Key Investors
- SoftBank Capital
- Details: SoftBank Capital is a venture capital firm that invests in early-stage and growth-stage companies. It is part of the larger SoftBank Group, a multinational conglomerate holding company headquartered in Tokyo, Japan.
- Investment Focus Areas: Technology, telecommunications, internet services, media.
- Notable Investments: Alibaba, Sprint, WeWork.
- Yahoo! JAPAN
- Details: Yahoo! JAPAN is a Japanese internet company formed as a joint venture between the American internet company Yahoo! and the Japanese company SoftBank. It offers a wide range of internet services including a search engine, e-commerce, and digital advertising.
- Investment Focus Areas: Internet services, e-commerce, digital advertising.
- Notable Investments: Line Corporation, PayPay.
- SAP Ventures
- Details: SAP Ventures is the venture capital arm of SAP SE, a German multinational software corporation. It focuses on investing in innovative technology companies that complement SAP's core business.
- Investment Focus Areas: Enterprise software, cloud computing, big data.
- Notable Investments: Box, DocuSign, LinkedIn.
- Adams Street
- Details: Adams Street Partners is a global private markets investment management firm. It provides private equity, venture capital, and growth equity investments.
- Investment Focus Areas: Private equity, venture capital, growth equity.
- Notable Investments: Magic Leap, Spotify, Zscaler.
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a venture capital firm that invests in early-stage and growth-stage companies. It has a long history of successful investments in various sectors.
- Investment Focus Areas: Cloud computing, cybersecurity, consumer internet, healthcare.
- Notable Investments: LinkedIn, Pinterest, Shopify.
What's Next for Criteo?
As Criteo looks to the future, the company is poised to capitalize on significant opportunities in the performance display advertising market. With plans to expand its presence in the U.S., Japan, and Asia, Criteo aims to meet the growing demand for personalized retargeting and performance-driven online advertising. This expansion, coupled with strategic partnerships, positions Criteo to leverage its technology and data to drive measurable ROI for clients.
Given the company's strong growth trajectory and interest from major investors, future fundraising rounds are likely. These funds could further accelerate Criteo's innovation and market reach. However, the company will need to navigate challenges such as competition from larger ad tech firms and maintaining profitability while scaling globally. By staying agile and focused on its core strengths, Criteo can continue to thrive in the evolving digital advertising landscape.
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