Total amount raised
$9.2 Millions
Latest funding date
04/01/2022
Location
Earth Rhythm has successfully raised funds through a Series A round, with notable investors including Nykaa and Anicut Capital. The company focuses on sustainable and inclusive beauty and personal care products, emphasizing efficacy and environmental consciousness.
Keep reading to explore the intricacies of Earth Rhythm's fundraising journey and the investors backing this innovative platform.
What Is Earth Rhythm?
Earth Rhythm, founded in 2020 by Harini Sivakumar and Sivakumar Varadarajan, is a personal care D2C brand based in Gurgaon, Haryana, India. The company operates within the beauty, cosmetics, and retail industries, employing between 11 to 50 people.
Known for its commitment to efficacy, inclusivity, and sustainability, Earth Rhythm offers professional-grade products in haircare, skincare, and makeup. The brand is distinguished by its investment in independent clinical trials and research, ensuring that all formulas are created in-house by trained cosmetic chemists.
How Much Funding Has Earth Rhythm Raised?
- Series A
- Amount Raised: $8M
- Date: April 2022
- Lead Investors: Nykaa, Anicut Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the e-commerce platform, enhance omni-channel distribution, hire senior talent, and cater to increasing product demand.
- Seed Round
- Amount Raised: $1.2M
- Date: July 2021
- Lead Investors: Anicut Angel Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To strengthen the company's position in the clean beauty segment and support product development.
Total Amount Raised: $9.2M. Current Valuation: Not publicly disclosed.
Key Investors
- Nykaa
- Details: Nykaa is a leading beauty retailer in India, known for its extensive range of beauty, wellness, and fashion products. It is publicly listed as FSN E-Commerce Ventures Ltd.
- Investment Focus Areas: Beauty and wellness products, brands that emphasize transparency, innovation, efficacy, and sustainability.
- Notable Investments: Earth Rhythm, various beauty and wellness brands.
- Anicut Angel Fund
- Details: Anicut Angel Fund is an investment firm that provides debt and equity funding. It focuses on supporting early-stage and growth-stage companies.
- Investment Focus Areas: Early-stage companies, growth-stage companies, various sectors.
- Notable Investments: Earth Rhythm.
What's Next for Earth Rhythm?
Earth Rhythm is poised for significant growth, leveraging its recent $8 million Series A funding to expand its e-commerce platform and omni-channel distribution. The company aims to cater to increasing demand both domestically and internationally, with a focus on brand building and hiring senior talent.
Future fundraising opportunities appear promising, given the strategic investment by Nykaa and the potential for further acquisitions or partnerships. However, Earth Rhythm may face challenges in managing rapid expansion and maintaining product efficacy and sustainability while navigating a competitive landscape.
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