Total amount raised
$133.8 Millions
Latest funding date
04/01/2021
Location
GumGum has successfully raised significant funding through multiple rounds, with the latest being a Series E round closed on April 13, 2021. The company is backed by notable investors, including GS Growth and NewView Capital.
Keep reading to explore the intricacies of GumGum's fundraising journey and the investors backing this innovative platform.
What Is GumGum?
GumGum, founded in 2008 by Ari Mir and Ophir Tanz, is headquartered in Santa Monica, California. The company specializes in artificial intelligence, using machine learning to extract value from digital content.
GumGum focuses on computer vision and natural language processing to unlock the value of images and videos across the web, social media, and broadcast television. They offer contextual marketing solutions, helping marketers and rights holders understand the media value of their sponsorship investments.
With a workforce of 251-500 employees, GumGum continues to innovate in the fields of contextual intelligence and high-impact advertising technology, connecting brands with consumers at the perfect moments.
How Much Funding Has GumGum Raised?
- Series E
- Amount Raised: $75M
- Date: April 2021
- Lead Investors: GS Growth, NewView Capital
- Valuation at Round: Nearly $700M
- Motivation Behind the Round: To accelerate the adoption of GumGum's contextual intelligence advertising product suite and expand investments in key international markets.
- Series D
- Amount Raised: $22M
- Date: February 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Likely aimed at supporting the company's growth and operations.
- Series C
- Amount Raised: $26M
- Date: May 2015
- Lead Investors: Morgan Stanley Expansion Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the company's product offerings and market reach.
- Series B
- Amount Raised: $7M
- Date: October 2011
- Lead Investors: First Round Capital, New Enterprise Associates, Upfront Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance technological capabilities.
- Series A
- Amount Raised: $2.6M
- Date: July 2009
- Lead Investors: Upfront Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and launch initial product offerings.
- Series A
- Amount Raised: $1M
- Date: July 2008
- Lead Investors: Crosscut Ventures, First Round Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund early-stage development and market entry.
- Angel Round
- Amount Raised: $225K
- Date: December 2007
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's initial operations and product development.
GumGum has raised a total of $133.8M in funding. The current valuation is nearly $700M.
Key Investors
- GS Growth
- Details: GS Growth is a growth equity firm that invests in high-growth companies. It is a division of Goldman Sachs, focusing on scaling and expanding market presence.
- Investment Focus Areas: Growth-stage companies across various sectors.
- Notable Investments: Not specified.
- Morgan Stanley Expansion Capital
- Details: Morgan Stanley Expansion Capital is the growth-focused private equity arm of Morgan Stanley. It invests in late-stage growth companies.
- Investment Focus Areas: Technology, healthcare, high-growth sectors.
- Notable Investments: DocuSign, Evernote, Zocdoc.
- First Round Capital
- Details: First Round Capital is a venture capital firm that specializes in seed-stage funding. It has a strong focus on early-stage technology startups.
- Investment Focus Areas: Seed-stage technology startups.
- Notable Investments: Not specified.
- New Enterprise Associates (NEA)
- Details: NEA is a global venture capital firm that invests in technology and healthcare. It is one of the world's largest and most active venture capital firms.
- Investment Focus Areas: Technology, healthcare.
- Notable Investments: Duolingo, Plaid, Scopely.
- Upfront Ventures
- Details: Upfront Ventures is a venture capital firm that invests in early-stage technology companies. It has a strong presence in the Los Angeles tech ecosystem.
- Investment Focus Areas: Early-stage technology companies.
- Notable Investments: Bird, Ring, ThredUP.
What's Next for GumGum?
GumGum is poised to capitalize on the growing demand for privacy-compliant advertising solutions. With the phasing out of third-party cookies, the company’s contextual advertising technology is well-positioned to fill the gap, offering brands a way to reach audiences without compromising privacy. The recent $75 million funding round will enable GumGum to expand its proprietary contextual API and web products, as well as accelerate investments in key international markets.
Future fundraising opportunities look promising, given the significant backing from major investors like Goldman Sachs Growth. This financial support could pave the way for further technological advancements and market expansion. However, GumGum will need to navigate a competitive landscape and ensure compliance with stringent privacy regulations. The company’s ability to innovate and adapt will be crucial in maintaining its market position and achieving sustained growth.
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