Total amount raised
$30 Millions
Latest funding date
05/01/2022
Location
Improvado has successfully raised funds through a Series A round, attracting a total of 14 investors, including notable names like Updata Partners and CABRA VC. The platform specializes in marketing analytics, offering advanced tools for data-driven marketing teams to aggregate, cleanse, and normalize raw marketing data into readable metrics.
Keep reading to explore the intricacies of Improvado's fundraising journey and the investors backing this innovative platform.
What Is Improvado?
Improvado, founded on April 24, 2015, by Kravtsov Daniil, is headquartered in San Diego, California. The company operates within the marketing and sales intelligence industry, specializing in data integration, predictive analytics, and software solutions.
With a team of 101-250 employees, Improvado offers advanced marketing analytics tools designed to aggregate, cleanse, and normalize raw marketing data into readable metrics. The platform supports over 500 data sources and provides enterprise-grade security and compliance, making it a robust solution for data-driven marketing teams.
How Much Funding Has Improvado Raised?
- Seed Round
- Amount Raised: $3M
- Date: April 2018
- Lead Investors: Auren Hoffman
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the initial development and growth of Improvado's platform.
- Seed Round
- Amount Raised: $5M
- Date: April 2019
- Lead Investors: Bullpen Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop and expand Improvado's marketing analytics tools.
- Series A
- Amount Raised: $22M
- Date: May 2022
- Lead Investors: Updata Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To advance Improvado's Revenue Data Platform and expand sales, marketing, and engineering efforts.
Total Amount Raised: $30M
Current Valuation: Not publicly disclosed
Key Investors
- Updata Partners
- Details: Updata Partners is a growth equity firm that invests in software and software-driven businesses. They focus on companies with innovative solutions and strong leadership teams.
- Investment Focus Areas: Software, software-driven businesses, growth equity.
- Notable Investments: Not publicly disclosed.
- Bullpen Capital
- Details: Bullpen Capital is a venture capital firm that provides post-seed funding for technology companies. They aim to bridge the gap between seed and Series A funding.
- Investment Focus Areas: Technology, post-seed funding, venture capital.
- Notable Investments: Not publicly disclosed.
- Auren Hoffman
- Details: Auren Hoffman is an angel investor and entrepreneur known for his investments in early-stage technology companies. He has a background in data and marketing technology.
- Investment Focus Areas: Early-stage technology, data, marketing technology.
- Notable Investments: Not publicly disclosed.
- 500 Global
- Details: 500 Global is a venture capital firm that invests in early-stage technology startups. They have a global presence and focus on supporting innovative entrepreneurs.
- Investment Focus Areas: Early-stage technology, startups, global investments.
- Notable Investments: Not publicly disclosed.
- CEOs of BlueKai, LiveRamp, and PubMatic
- Details: The CEOs of BlueKai, LiveRamp, and PubMatic are notable investors in Improvado. BlueKai is a data management platform, LiveRamp is a data connectivity platform, and PubMatic is a digital advertising technology company.
- Investment Focus Areas: Data management, data connectivity, digital advertising technology.
- Notable Investments: BlueKai, LiveRamp, PubMatic.
What's Next for Improvado?
Improvado stands at the cusp of significant growth, driven by the increasing need for integrated marketing and sales data platforms. The company's no-code Revenue Data Platform addresses the critical issue of data fragmentation, offering a unified view for marketers and sales teams. This positions Improvado to expand its customer base, including large enterprises, and enhance its platform with deeper insights and advanced analytics.
Future fundraising opportunities appear promising, given the successful Series A round of $22 million. This capital will likely fuel further development and expansion efforts, potentially leading to additional funding rounds. However, Improvado must navigate challenges such as competition from other data aggregation platforms and the rapidly evolving digital marketing landscape. Ensuring the platform remains user-friendly while incorporating advanced features will be crucial for sustained growth.
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