
Total amount raised
$45.7 Millions
Latest funding date
02/01/2021

Location
Samba TV has successfully raised significant funding over multiple rounds, with its latest being a Series C. The company is known for its innovative data and technology solutions that enhance the television viewing experience.
With a robust portfolio of investors and a commitment to ongoing innovation, Samba TV continues to be a key player in the industry. Keep reading to explore the intricacies of Samba TV's fundraising journey and the investors backing this dynamic platform.
What Is Samba TV?
Samba TV, founded in 2008, is headquartered in San Francisco, California. The company operates in the advertising, apps, digital media, and video industries. It was founded by Alvir Navin, Ashwin Navin, and David Harrison.
With an employee count ranging from 251 to 500, Samba TV provides innovative data and technology solutions for the television industry. The company works with 24 Smart TV brands and has 48 million addressable TV devices globally, offering leading omniscreen advertising and measurement solutions.
How Much Funding Has Samba TV Raised?
- Series C
- Amount Raised: Not publicly disclosed
- Date: February 2021
- Lead Investors: Spring St. Group, Sand Hill Angels
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth, product development, and market expansion efforts.
- Convertible Note
- Amount Raised: Not publicly disclosed
- Date: November 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To secure additional capital for operational needs and strategic initiatives.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: June 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technological capabilities and expand market reach.
- Venture Round
- Amount Raised: $7.5M
- Date: April 2018
- Lead Investors: Liberty Global Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product development and expand into new markets.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: July 2017
- Lead Investors: Disney Accelerator
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and product innovation.
- Series B
- Amount Raised: $30M
- Date: June 2017
- Lead Investors: Union Grove Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand operations internationally and launch new products in the media and advertising industry.
- Series A
- Amount Raised: $1M
- Date: May 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund initial growth and development efforts.
- Venture Round
- Amount Raised: $163K
- Date: April 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage operations and product development.
- Series A
- Amount Raised: $7M
- Date: February 2012
- Lead Investors: August Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand market presence.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: February 2010
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund initial startup costs and product development.
Total Amount Raised: $45.663M
Current Valuation: Not publicly disclosed
Key Investors
- Union Grove Venture Partners
- Details: Union Grove Venture Partners is a venture capital firm that focuses on investing in early to growth-stage companies. They are known for their strategic vision and support for groundbreaking technology.
- Investment Focus Areas: Technology, media, advertising
- Notable Investments: Not publicly disclosed
- Disney Accelerator
- Details: Disney Accelerator is a program by The Walt Disney Company that supports innovative startups in the media and entertainment sectors. The program provides mentorship and investment to help companies scale.
- Investment Focus Areas: Media, entertainment, technology
- Notable Investments: Not publicly disclosed
- Liberty Global Ventures
- Details: Liberty Global Ventures is the investment arm of Liberty Global, a leading international TV and broadband company. They invest in companies that align with their strategic interests in the digital and media sectors.
- Investment Focus Areas: Digital media, broadband, technology
- Notable Investments: Not publicly disclosed
- August Capital
- Details: August Capital is a venture capital firm that invests in early-stage technology companies. They have a history of backing successful startups in Silicon Valley.
- Investment Focus Areas: Technology, software, internet
- Notable Investments: Not publicly disclosed
- Spring St. Group
- Details: Spring St. Group is a venture capital firm that focuses on investing in innovative technology companies. They provide strategic support and capital to help companies grow.
- Investment Focus Areas: Technology, media, advertising
- Notable Investments: Not publicly disclosed
What's Next for Samba TV?
Samba TV stands at the cusp of significant growth opportunities, driven by its plans for international expansion and the launch of transformative products in the media and advertising industry. With a proprietary household device map that includes over 66 million devices, the company is well-positioned to maximize cross-screen marketing performance and enhance data-informed media buying decisions.
Given its rapid revenue growth and ambitious expansion plans, future fundraising rounds are likely to support further innovation and market reach. However, challenges such as maintaining the pace of innovation, managing international expansion complexities, and ensuring data privacy and security will need to be navigated carefully.
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