Total amount raised
$14 Millions
Latest funding date
12/1/2013
Location
SHIFT has successfully raised $14 million over multiple funding rounds, with its last round being a Series B.
Explore the details of SHIFT's funding journey and the investors who have backed this innovative platform.
What Is SHIFT?
SHIFT, founded in 2010, is a leading cross-network social advertising platform headquartered in Santa Monica, California. The company also has offices in Los Angeles, San Francisco, Chicago, New York, and London.
Founded by Bong Koh, Clark Landry, and James Borow, SHIFT brings social data, advertising, and marketing teams together to maximize efficiency and ROI. The platform automates workflow, activates data, and facilitates the execution of advertising campaigns.
With a team of 51-100 employees, SHIFT partners with major social networks like Facebook, Twitter, LinkedIn, and Atlas to provide comprehensive advertising solutions for brands and agencies.
How Much Funding Has SHIFT Raised?
- Series A
- Amount Raised: $2M
- Date: February 2011
- Lead Investors: Stephano Kim
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and launch the initial version of the platform.
- Venture Round
- Amount Raised: $6M
- Date: June 2012
- Lead Investors: Rincon Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform's capabilities and market reach.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: October 2011
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operations and growth.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: November 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To prepare for the Series B funding and further expansion.
- Series B
- Amount Raised: $6M
- Date: December 2013
- Lead Investors: DN Capital, Great Oaks Venture Capital, Y Combinator
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel international expansion and enhance the open marketing cloud.
Total Amount Raised: $14M. Current Valuation: Not publicly disclosed.
Key Investors
- DN Capital
- Details: DN Capital is a global early-stage venture capital firm. They led the Series B funding round for SHIFT.
- Investment Focus Areas: Technology, software, fintech, digital media.
- Notable Investments: Shazam, Auto1, Endeca.
- Great Oaks Venture Capital
- Details: Great Oaks Venture Capital is an early-stage investment firm. They participated in the Series B funding round for SHIFT.
- Investment Focus Areas: Technology, consumer products, services.
- Notable Investments: Acorns, Allbirds, Trumid.
- Y Combinator
- Details: Y Combinator is a startup accelerator that has funded over 2,000 startups. They were a key investor in SHIFT's Series B round.
- Investment Focus Areas: Technology startups across various industries.
- Notable Investments: Airbnb, Dropbox, Stripe.
- Rincon Venture Partners
- Details: Rincon Venture Partners is a venture capital firm focused on early-stage investments. They led the June 2012 venture round for SHIFT.
- Investment Focus Areas: Early-stage technology companies.
- Notable Investments: Mindbody, SimpleLegal, Invoca.
- Stephano Kim
- Details: Stephano Kim is an individual investor who led the Series A funding round for SHIFT. He has a background in technology and venture capital.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
What's Next for SHIFT?
SHIFT's future looks promising with significant opportunities for international expansion, particularly in Europe. The company aims to localize its product for various markets, enhancing its open marketing cloud to compete with established players like Salesforce. This expansion could unlock new revenue streams and broaden its user base.
Given the successful Series B funding, SHIFT is well-positioned for future fundraising rounds to support its growth ambitions. However, the company will need to navigate challenges such as intense competition and the complexities of international markets. Maintaining technological relevance and regulatory compliance will be crucial for sustained success.
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