Total amount raised
$131 Millions
Latest funding date
8/1/2021
Location
Super Coffee has successfully raised significant funding across multiple rounds, attracting a diverse group of investors. The company offers a range of health-conscious coffee products, targeting consumers seeking sugar-free bottled beverages.
Keep reading to explore the intricacies of Super Coffee's fundraising journey and the investors backing this innovative brand.
What Is Super Coffee?
Super Coffee, founded in 2015, is based in Washington, D.C. The company was established by three brothers: Jake DeCicco, James DeCicco, and Jordan DeCicco.
Super Coffee specializes in offering a variety of health-conscious coffee products, including sugar-free bottled beverages, pods, grounds, creamer, and espresso. Their products are designed to provide sustained energy with zero sugar and positive ingredients.
With a team of 11-50 employees, Super Coffee has made a significant impact in the market, boasting a presence in over 70,000 locations.
How Much Funding Has Super Coffee Raised?
- Venture Round
- Amount Raised: $25M
- Date: July 2020
- Lead Investors: Skyview Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and expand market reach.
- Angel Round
- Amount Raised: Undisclosed
- Date: July 2020
- Lead Investors: Jonathan Keidan
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To secure initial capital for product development.
- Series C
- Amount Raised: $106M
- Date: August 2021
- Lead Investors: Durable Capital Partners
- Valuation at Round: Over $500M
- Motivation Behind the Round: To expand distribution and invest in national advertising.
- Venture Round
- Amount Raised: Undisclosed
- Date: August 2021
- Lead Investors: Trousdale Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further enhance brand presence and market penetration.
Total Amount Raised: $131M. Current Valuation: Over $500M.
Key Investors
- Durable Capital Partners
- Details: Durable Capital Partners led the Series C funding round for Super Coffee, raising $106 million. The firm is known for investing in high-growth companies.
- Investment Focus Areas: Technology, consumer goods, healthcare.
- Notable Investments: Not publicly disclosed.
- Skyview Capital
- Details: Skyview Capital participated in a venture round for Super Coffee in July 2020, contributing $25 million. The firm specializes in acquiring and managing mission-critical enterprises.
- Investment Focus Areas: Technology, telecommunications, business services.
- Notable Investments: Continuum, Syncplicity, NewPace.
- Jonathan Keidan
- Details: Jonathan Keidan participated in an angel round for Super Coffee in July 2020. He is the founder of Torch Capital, a venture capital firm.
- Investment Focus Areas: Consumer technology, media, health and wellness.
- Notable Investments: Compass, Zocdoc, Ro.
- 7-Ventures LLC
- Details: 7-Ventures LLC, the venture arm of 7-Eleven Inc., participated in the Series C funding round for Super Coffee. The firm focuses on strategic investments to enhance 7-Eleven's business.
- Investment Focus Areas: Retail, consumer goods, technology.
- Notable Investments: Not publicly disclosed.
- Aaron Rodgers
- Details: Aaron Rodgers, the NFL quarterback, is listed as an investor in Super Coffee. He has shown interest in health-focused and innovative consumer brands.
- Investment Focus Areas: Health and wellness, consumer goods, technology.
- Notable Investments: Not publicly disclosed.
What's Next for Super Coffee?
Super Coffee stands at the cusp of significant growth opportunities. With a recent $106 million funding round, the company is poised to expand its distribution channels and invest heavily in national advertising. The health-conscious trend among consumers seeking sugar-free beverages offers a substantial market for Super Coffee to tap into.
Future fundraising seems promising, given the strong investor confidence and the company's rapid growth. However, challenges such as competition from established brands like Starbucks and maintaining product quality as they scale could pose hurdles. Navigating these challenges will be crucial for sustaining their upward trajectory.
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