Total amount raised
$18.6 Millions
Latest funding date
07/01/2018
Location
Wistia has successfully raised funding through various rounds, with the most recent being a Debt Financing round in July 2018. The platform offers a comprehensive suite of video marketing tools, including video management, marketing, creation, analytics, and integrations.
Keep reading to explore the intricacies of Wistia's fundraising journey and the investors backing this innovative platform.
What Is Wistia?
Wistia, founded in 2006 by Brendan Schwartz and Chris Savage, is a video marketing platform based in Cambridge, Massachusetts. The company operates in the analytics, video, and video streaming industries.
With an employee count ranging from 101 to 250, Wistia offers a suite of tools for video creation, hosting, marketing, and analytics. The platform serves over 300,000 businesses globally, including notable clients like HubSpot, MailChimp, and Starbucks.
How Much Funding Has Wistia Raised?
- Debt Financing
- Amount Raised: $200K
- Date: October 2009
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Likely aimed at supporting early operational needs and product development.
- Angel Round
- Amount Raised: $650K
- Date: January 2008
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund initial growth and development of the platform.
- Angel Round
- Amount Raised: $775K
- Date: March 2010
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand the company's capabilities and market reach.
- Debt Financing
- Amount Raised: $17M
- Date: July 2018
- Lead Investors: Accel-KKR
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To pay back angel investors and support ongoing growth.
Total Amount Raised: $18.625M. Current Valuation: Not publicly disclosed.
Key Investors
- Accel-KKR
- Details: Accel-KKR is a private equity firm that focuses on software and IT-enabled businesses. They provide capital for growth, recapitalizations, and buyouts.
- Investment Focus Areas: Software, IT-enabled businesses
- Notable Investments: Not publicly disclosed
What's Next for Wistia?
Wistia stands at the cusp of significant growth opportunities, driven by the increasing demand for professional video content among small and medium-sized businesses. With over half a million businesses across 50 countries already using their services, the potential for market expansion is substantial. The recent $17.3 million debt financing will enable Wistia to enhance its product offerings and marketing efforts, positioning the company for further growth.
Future fundraising opportunities appear promising, as the successful debt financing and repayment of angel investors have strengthened Wistia's financial standing. This could pave the way for additional equity or debt financing rounds, allowing the company to continue its upward trajectory. However, Wistia will need to navigate challenges such as competition from other video software providers and the need to keep up with technological advancements and customer expectations.
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