Terms

Market Intelligence

What is Market Intelligence?

Market intelligence is the collection and analysis of information about a company's external environment, including competitors, customers, products, and overall market trends. This data is used to inform strategic decision-making, helping businesses anticipate and adapt to changing market dynamics, maintain a competitive advantage, and identify new opportunities for growth.

Sources and Types of Market Intelligence

Market intelligence is derived from various sources, both internal and external:

  • Internal Sources: Data from R&D, sales records, and feedback from employees and customers.
  • External Sources: Information gathered from market research projects, client interactions, and partnerships with dealers or distributors.
  • Open-source Intelligence (OSINT): Publicly available data that can be accessed and analyzed to gain market insights.
  • Technology-Enabled Intelligence: Utilizing marketing information systems integrated with AI to enhance the depth and speed of data analysis.

Implementing Market Intelligence Effectively

Effective implementation of market intelligence involves:

  1. Data Collection: Utilize diverse methods such as surveys, social media monitoring, and public data analysis to gather comprehensive market insights.
  2. Data Analysis: Examine the data to extract actionable insights about market conditions, competitor strategies, customer preferences, and potential market opportunities.
  3. Strategic Application: Apply these insights to guide strategic decisions, influence marketing strategies, optimize product development, and tailor customer engagement approaches.

Comparing Market Intelligence and Market Research

Market intelligence focuses on a broader scope, encompassing information about customers, competitors, products, and overall market conditions. It involves both primary and secondary data collection methods and is used for strategic decision-making, offering a comprehensive view of the market.

In contrast, market research is more narrowly focused, typically involving primary data collection methods such as surveys, interviews, and focus groups to provide insights into specific market questions.

The Impact of Market Intelligence on Strategy

Market intelligence has a significant impact on business strategy by providing valuable insights into competitors, customers, and market trends. These insights enable organizations to make informed decisions, gain a competitive advantage, and identify new opportunities for growth.

Other terms

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Trade Shows

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Trade Shows

GTM

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GTM

Overcoming Objections

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Overcoming Objections

Load Testing

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Load Testing

Marketing Attribution Model

Learn about marketing attribution model, including types of marketing attribution models, & key benefits of attribution modeling.

Marketing Attribution Model

Inbound Sales

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Inbound Sales

Account-Based Selling

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Gated Content

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Gated Content

Point of Contact

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Point of Contact

Purchase Buying Stage

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Purchase Buying Stage

Subject Matter Expert

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Subject Matter Expert

Browser Compatibility

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Browser Compatibility

Bottom of the Funnel

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Bottom of the Funnel

Outbound Sales

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Sales Pipeline Velocity Formula

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Sales Pipeline Velocity Formula

Regression Analysis

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Precision Targeting

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Marketing Intelligence

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Spiff

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Spiff

Customer Lifecycle

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Customer Lifecycle

Buying Intent

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Buying Intent

Trusted Advisor

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Trusted Advisor

Pipeline Coverage

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Consumer

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Consumer

Account-Based Sales Development

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Sales Productivity

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Sales Productivity

Letter of Intent

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Account-Based Advertising

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Firewall

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Call for Proposal

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Call for Proposal

Sales Prospecting Software

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Sentiment Analysis

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Sentiment Analysis

Cohort Analysis

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Cohort Analysis

Video Hosting

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Video Hosting

Average Order Value

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Average Order Value

Email Engagement

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Customer Data Platform (CDP)

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Customer Loyalty

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Customer Loyalty

FAB Technique

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FAB Technique

Product-Led Growth

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Product-Led Growth

Commission

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Commission

Data Encryption

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Data Encryption

Account Executive

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Text message marketing

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Sales Intelligence Platform

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Sales Intelligence Platform

Cost Per Click (CPC)

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Sales Prospecting

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Customer Relationship Management Hygiene

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High Availability

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Master Service Agreement

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Clustering

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Payment Gateways

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Mobile Compatibility

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Mobile Compatibility

Sales Bundle

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Dialer

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Pain Point

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AI Data Enrichment

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Dynamic Segment

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Personalization

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Data Appending

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Salesforce Administrator

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Salesforce Administrator

Sales Pipeline

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Direct Sales

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Direct Sales

Sales Sequence

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Cross-Site Scripting

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Cross-Site Scripting

Geo-Fencing

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Geo-Fencing

Sales Funnel

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Sales Funnel

Personalization in Sales

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Personalization in Sales

Email Marketing

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Email Marketing

Account Management

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Account Management

Functional Testing

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Functional Testing

Order Management

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Order Management

Lead Enrichment

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Lead Enrichment

Channel Sales

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Channel Sales

Programmatic Display Campaign

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Programmatic Display Campaign

B2C2B

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Enterprise Resource Planning

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Enterprise Resource Planning

User Interaction

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User Interaction

Sales Calls

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Sales Calls

Contact Discovery

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Contact Discovery

Persona-Based Marketing

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Persona-Based Marketing

Buyer Behavior

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Buyer Behavior

Buying Criteria

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Buying Criteria

HTTP Requests

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HTTP Requests

Content Curation

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Content Curation

SAM

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SAM

Lead Velocity Rate

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Lead Velocity Rate

Product Champion

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Product Champion

Affiliate Networks

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Affiliate Networks

Account-Based Everything

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Account-Based Everything

Intent Data

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Intent Data

Digital Strategy

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Digital Strategy

Direct Mail

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Direct Mail

Technographics

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Technographics

Customer Data Management (CDM)

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Customer Data Management (CDM)

CDP

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CDP

Funnel Analysis

Learn about funnel analysis, including how funnel analysis works, steps to implement funnel analysis, & common funnel analysis mistakes.

Funnel Analysis

Revenue Operations (RevOps)

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Revenue Operations (RevOps)

Database Management

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Database Management
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