Terms

Account-Based Marketing Software

What is Account-Based Marketing Software?

Account-Based Marketing (ABM) software supports the implementation of ABM strategies, facilitating collaboration between marketing and sales teams and providing analytics to measure performance. This software helps identify high-value target accounts, streamline communications tailored to these accounts, and assess the effectiveness of ABM tactics to enhance return on investment.

Key Features of ABM Software

ABM software typically includes features that enable:

  • Target Account Identification: Tools to pinpoint high-value prospects.
  • Personalized Marketing Campaigns: Capabilities to customize marketing efforts based on specific account characteristics.
  • Sales and Marketing Alignment: Integration that ensures both teams are synchronized in their strategies and communications.
  • Performance Analytics: Metrics and dashboards to track the success and ROI of ABM efforts.

Implementing ABM in Your Strategy

To effectively implement ABM, follow these steps:

  1. Strategic Planning: Use templates to map out account plans and ensure alignment across the organization.
  2. Team Building: Assemble an ABM team dedicated to strategy execution.
  3. Account Selection: Research and select target accounts based on potential value.
  4. Engagement Tactics: Develop personalized communication strategies such as customized webinars or direct mail.
  5. Ongoing Measurement: Continuously track ABM performance and make necessary adjustments to improve outcomes.

ABM Software vs. Traditional Marketing Tools

ABM software differs significantly from traditional marketing tools in its approach:

  • Focused Targeting: ABM software focuses on specific high-value accounts rather than broad market segments.
  • Personalization: It enables highly customized marketing strategies tailored to individual account needs.
  • Efficiency: Streamlines sales cycles and increases marketing ROI by concentrating efforts on likely converters.

Measuring Success With ABM Software

Success in ABM can be measured by monitoring several key metrics:

  • Engagement Levels: Interactions and depth of engagement with targeted accounts.
  • Account Penetration: New contacts and opportunities identified within target accounts.
  • Revenue Impact: Direct revenue contributions from targeted ABM strategies.

Other terms

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Supply Chain Management

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Supply Chain Management

Email Verification

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Email Verification

Reverse Logistics

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Reverse Logistics

Feature Flags

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Feature Flags

CDP

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CDP

Single Sign-On (SSO)

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Single Sign-On (SSO)

Buyer Intent Data

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Buyer Intent Data

Direct-to-Consumer

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B2B Demand Generation Strategy

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Customer Relationship Management Hygiene

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Customer Relationship Management Hygiene

Email Personalization

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Email Personalization

Serviceable Available Market

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Serviceable Available Market

Point of Contact

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Point of Contact

Product Champion

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Product Champion

Firewall

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Touches

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Touches

Clustering

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Real-time Data Processing

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Real-time Data Processing

Bad Leads

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Bad Leads

Marketing Automation

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Marketing Automation

Audience Targeting

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Audience Targeting

Incident Response

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Incident Response

Content Syndication

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Content Syndication

Demand Forecasting

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Demand Forecasting

AI Sales Script Generator

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AI Sales Script Generator

Cold Email

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Cold Email

Applicant Tracking System

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Applicant Tracking System

Account View Through Rate

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Account View Through Rate

Weighted Sales Pipeline

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Weighted Sales Pipeline

Cost Per Impression

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Cost Per Impression

Sales and Marketing Analytics

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Sales and Marketing Analytics

Average Order Value

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Average Order Value

Customer Data Platform (CDP)

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Customer Data Platform (CDP)

Unit Economics

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Unit Economics

Ad-hoc Reporting

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Ad-hoc Reporting

Pain Point

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Pain Point

Mobile Compatibility

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Mobile Compatibility

Intent-Based Leads

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Intent-Based Leads

Deal Closing

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Deal Closing

Needs Assessment

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Needs Assessment

Nurture

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Nurture

Account Development Representative

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Account Development Representative

Demand Generation

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Demand Generation

Sales Pipeline Velocity Formula

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Sales Pipeline Velocity Formula

Latency

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Latency

Price Optimization

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Price Optimization

Sales Engineer

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Sales Engineer

Conversational Intelligence?

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Conversational Intelligence?

Mobile Optimization

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Mobile Optimization

Call Disposition

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Call Disposition

Value Chain

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Value Chain

80/20 Rule

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80/20 Rule

Sales Presentation

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Sales Presentation

Hot Leads

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Hot Leads

Triggered Email

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Triggered Email

B2B Data Solutions

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B2B Data Solutions

Lightning Components

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Lightning Components

Sales Conversion Rate

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Sales Conversion Rate

Cloud-based CRM

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Cloud-based CRM

Account-Based Selling

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Account-Based Selling

Demographic Segmentation in Marketing

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Demographic Segmentation in Marketing

Analytical CRM

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Analytical CRM

Progressive Web Apps

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Progressive Web Apps

Sales Prospecting

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Sales Prospecting

Precision Targeting

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Precision Targeting

Talk Track

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Talk Track

Sales Workflows

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Sales Workflows

Retargeting Marketing

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Retargeting Marketing

Workflow Automation

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Workflow Automation

Customer Journey Mapping

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Customer Journey Mapping

Digital Contracts

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Digital Contracts

Gamification

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Gamification

System of Record

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System of Record

Browser Compatibility

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Browser Compatibility

B2B Intent Data

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B2B Intent Data

Email Cadence

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Email Cadence

Customer Retention

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Customer Retention

Return on Marketing Investment

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Return on Marketing Investment

Referral Marketing

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Referral Marketing

Google Analytics

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Google Analytics

Channel Partner

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Channel Partner

Closing Ratio

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Closing Ratio

Targeted Marketing

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Targeted Marketing

Sales Pitch

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Sales Pitch

XML

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XML

ETL

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ETL

Quarterly Business Review

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Quarterly Business Review

Serviceable Obtainable Market

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Serviceable Obtainable Market

Competitive Advantage

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Competitive Advantage

Sales Script

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Sales Script

Canary Releases

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Canary Releases

Forward Revenue

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Forward Revenue

Trigger Marketing

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Trigger Marketing

Account Mapping

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Account Mapping

Economic Order Quantity

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Economic Order Quantity

Account Executive

Learn about account executive, including the role of an account executive in sales, & essential skills for a successful account executive.

Account Executive

Loss Aversion

Learn about loss aversion, including understanding loss aversion in sales, mitigating loss aversion effects, & loss aversion vs. risk seeking.

Loss Aversion

Responsive Design

Learn about responsive design, including how responsive design works, benefits of responsive design, & common mistakes in responsive design.

Responsive Design

Outbound Leads

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Outbound Leads

Value Statement

Learn about value statement, including crafting your value statement, key components of a value statement, & value statements vs. mission statements.

Value Statement
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