Application Programming Interface

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Learn about BANT framework, including implementing BANT in sales strategy, advantages of the BANT methodology, & BANT vs. other qualification models.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

The buying process is the journey a customer takes from first realizing a need to making a final purchase decision and evaluating it afterward.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.