Lead Scoring Models

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Loss aversion is our tendency to feel the sting of a loss more acutely than the pleasure of an equivalent gain.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

An Application Programming Interface (API) is a set of rules that lets different software applications talk to each other and share information.

Time on site, or session duration, is a key web metric that tracks the total time a visitor spends on your website during a single visit.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Social selling is the art of using social media to find, connect with, build relationships with, and nurture sales prospects.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Fulfillment logistics is the entire process of getting an order to a customer, from storing inventory to picking, packing, and final shipment.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Email deliverability is the ability for your emails to successfully land in your recipients' inboxes instead of their spam folders.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.