Terms

Feature Flags

What are Feature Flags?

Feature flags, also known as feature toggles or feature switches, are a software development technique that allows developers to enable or disable specific functionality during runtime without deploying new code. This approach provides better control and more experimentation over the full lifecycle of features, enabling developers to test new features, roll them out gradually, and quickly roll them back if necessary. Feature flags work by wrapping new features or code paths in the code within flags, allowing developers to toggle features on or off via a configuration file or a visual interface within the feature flagging platform.

Benefits of Feature Flags

  • Enable trunk-based development: Reduce merge complexity and allow continuous deployment of code changes.
  • Manage the feature lifecycle: Release features to specific subsets of users and environments.
  • Reduce stress and risk around software releases: Allow faster incident resolution and progressive delivery.
  • Improve reliability and operational health: Separate deployments from releases.
  • Target and personalize software experiences: Release specific features to specific audiences.
  • Learn through product experimentation and A/B testing: Gain insights into user behavior and feature performance.
  • Reduce the risk of migrations: Allow for gradual rollouts and integration with monitoring and observability platforms.

How to Implement Feature Flags

Implementing feature flags involves a few key steps. First, install the SDK of a feature flag service, such as Optimizely or LaunchDarkly. Next, create the flags within the platform, and then wrap new features or code paths in your code within the flags. This allows you to toggle features on or off during runtime without deploying new code.

When using feature flags, it's important to follow best practices. Enable non-technical users to run experiments or turn off features without relying solely on the development team. Regularly review flags and remove ones that are no longer necessary to avoid technical debt. Finally, use feature flags to enhance continuous integration and continuous delivery (CI/CD) practices, ensuring a smoother and more efficient development process.

Best Practices for Using Feature Flags

When using feature flags, it's important to follow best practices to ensure effective implementation and avoid technical debt.

  • Choose a suitable deployment option: Base your choice on team size, deployment frequency, and the number of flags. Consider using an enterprise feature flag platform for advanced features and scalability.
  • Establish a workflow and documentation process: Ensure proper flag management and develop rules of governance for flag usage and cleanup.
  • Regularly review and remove unnecessary flags: Automate this process within your feature flagging platform if possible.
  • Integrate feature flagging with project management tools: Use tools like Jira Software to improve team coordination and reduce context switching.
  • Monitor the performance of feature flags: Use analytics and research to track flag performance, utilizing solutions like Harness, LaunchDarkly, and Split for effective management and monitoring.

Challenges with Feature Flags

While feature flags offer numerous benefits, they also present challenges that need to be addressed.

  • Managing technical debt or flag debt: Code can become cluttered with outdated flags. Mitigate this by ensuring a proper naming strategy and regularly assigning time for flag cleanup.
  • Complexity in managing increasing flag numbers: Use analytics to determine flag usage and maintain a proper naming strategy.
  • Developing a workflow and documentation process: Create rules of governance for flag usage and cleanup.
  • Integrating feature flagging with project management tools: Use tools like Jira Software to enhance team coordination and minimize context switching.

Other terms

Oops! Something went wrong while submitting the form.
00 items

Sales Coach

Learn about sales coach, including qualities of an effective sales coach, the importance of sales coaching, & sales coaching vs. sales managing.

Sales Coach

User Testing

Learn about user testing, including how user testing works, benefits of user testing, common user testing methods, & user testing best practices.

User Testing

B2C2B

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

B2C2B

Branded Keywords

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Branded Keywords

Payment Gateways

Learn about payment gateways, including how payment gateways work, benefits of payment gateways, & challenges of implementing payment gateways.

Payment Gateways

CRM Integration

Learn about CRM integration, including benefits of CRM integration, choosing the right CRM integration tools, & CRM integration best practices.

CRM Integration

Infrastructure as a Service

Learn about infrastructure as a service, including benefits of adopting IaaS, & IaaS vs. PaaS vs. SaaS: understanding the differences.

Infrastructure as a Service

Sales Prospecting

Learn about sales prospecting, including strategies for effective sales prospecting, key tools for sales prospecting, comparing sales prospecting and lead g.

Sales Prospecting

Dark Social

Learn about dark social, including the challenges of tracking dark social, strategies for leveraging dark social, & dark social vs. public social channels.

Dark Social

Consultative Sales

Learn about consultative sales, including principles of effective consultative selling, & key benefits of consultative sales.

Consultative Sales

Sales Pipeline Velocity Formula

Learn about sales pipeline velocity formula, including calculating your sales pipeline velocity, & key components of pipeline velocity.

Sales Pipeline Velocity Formula

Brand Equity

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Brand Equity

Business Intelligence In Marketing

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

Business Intelligence In Marketing

Social Proof

Learn about social proof, including harnessing social proof effectively, types of social proof in marketing, & social proof vs. traditional advertising.

Social Proof

Warm Outreach

Learn about warm outreach, including strategies for effective warm outreach, key benefits of warm outreach, & warm outreach vs. cold outreach.

Warm Outreach

Challenger Sales Model

Learn about challenger sales model, including key principles of challenger sales, implementing the challenger approach, & challenger vs. solution selling.

Challenger Sales Model

Data Security

Learn about data security, including understanding data security risks, components of data security, & implementing effective data security measures.

Data Security

BAB Formula

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

BAB Formula

Target Account Selling

Learn about target account selling, including implementing target account selling strategies, & key benefits of target account selling.

Target Account Selling

Forward Revenue

Learn about forward revenue, including calculating forward revenue accurately, & the impact of forward revenue on decision-making.

Forward Revenue

Marketing Attribution Model

Learn about marketing attribution model, including types of marketing attribution models, & key benefits of attribution modeling.

Marketing Attribution Model

B2B Sales Channels

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

B2B Sales Channels

Sales Playbook

Learn about sales playbook, including crafting an effective sales playbook, & components of a comprehensive sales playbook.

Sales Playbook

Purchase Buying Stage

Learn about purchase buying stage, including understanding the buyer's journey, & key strategies to influence purchase decision.

Purchase Buying Stage

Sales Coaching

Learn about sales coaching, including benefits of sales coaching, developing an effective sales coaching program, sales coaching vs. sales training.

Sales Coaching

Predictive Lead Scoring

Learn about predictive lead scoring, including benefits of predictive lead scoring, & implementing predictive lead scoring successfully.

Predictive Lead Scoring

Key Performance Indicators

Learn about key performance indicators, including identifying crucial KPIs for success, crafting effective KPI goals, KPIs vs. performance metrics: understanding the differences.

Key Performance Indicators

Account Match Rate

Learn about account match rate, including improving your account match rate, key factors influencing account match rate, & account match rate vs. data quality.

Account Match Rate

Business to customer

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Business to customer

Landing Pages

Learn about landing pages, including creating effective landing pages, key elements, examples of successful landing pages, & landing pages vs. home pages.

Landing Pages

Win/Loss Analysis

Learn about win/loss analysis, including benefits of win/loss analysis, steps to conduct effective win/loss analysis, & common mistakes in win/loss analysis.

Win/Loss Analysis

Operational CRM

Learn about operational CRM, including key benefits of operational CRM, implementing operational CRM successfully, & operational CRM vs. analytical CRM.

Operational CRM

Awareness Buying Stage

Learn about awareness buying stage, including definition, importance, key strategies, best practices & how it fits into the sales funnel.

Awareness Buying Stage

Multi-touch Attribution

Learn about multi-touch attribution, including benefits of multi-touch attribution, & implementing multi-touch attribution models.

Multi-touch Attribution

Sales Lead

Learn about sales lead, including identifying your ideal sales lead, generating quality leads effectively, & comparing sales leads and prospects.

Sales Lead

SDK

Learn about SDK, including how SDKs drive business success, benefits of using SDKs, different types of SDKs, & effective SDK implementation strategies.

SDK

Service Level Agreement

Learn about service level agreement, including crafting an effective service level agreement, & key components of a service level agreement.

Service Level Agreement

Sales Performance Metrics

Learn about sales performance metrics, including key components of sales performance metrics, & essential sales metrics to track.

Sales Performance Metrics

NoSQL

Learn about NoSQL, including advantages of NoSQL, types of NoSQL databases, use cases for NoSQL, & challenges with NoSQL.

NoSQL

Revenue Forecasting

Learn about revenue forecasting, including key elements of revenue forecasting, & steps to accurate revenue forecasting.

Revenue Forecasting

Segmentation Analysis

Learn about segmentation analysis, including understanding the benefits, steps to conduct segmentation analysis, & types of segmentation methods.

Segmentation Analysis

B2B Intent Data Providers

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

B2B Intent Data Providers

Content Management System

Learn about content management system, including importance of a content management system , choosing the right CMS , & top features to look for .

Content Management System

Personalization in Sales

Learn about personalization in sales, including strategies for effective personalization, & key benefits of sales personalization.

Personalization in Sales

Consideration Buying Stage

Learn about consideration buying stage, including identifying the consideration stage, key strategies for engagement, & consideration vs. decision stage.

Consideration Buying Stage

Revenue Operations (RevOps)

Learn about revenue operations, including the core functions of revenue operations, building an effective revenue operations strategy, and more!

Revenue Operations (RevOps)

Digital Contracts

Learn about digital contracts, including benefits of digital contracts, best practices for drafting, key features to include, & common pitfalls to avoid.

Digital Contracts

Quality Assurance

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Quality Assurance

Elevator Pitch

Learn about elevator pitch, including crafting an effective elevator pitch, key components of a strong elevator pitch, & elevator pitch dos and don'ts.

Elevator Pitch

Kubernetes

Learn about Kubernetes, including importance of Kubernetes, core features of Kubernetes, setting up Kubernetes, & benefits of using Kubernetes.

Kubernetes

Sales Pipeline

Learn about sales pipeline, including building a robust sales pipeline, key stages of a sales pipeline, sales pipeline vs. sales funnel.

Sales Pipeline

Bad Leads

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Bad Leads

Application Programming Interface Security

Learn about API security, including its benefits, key components, common challenges, and best practices for securing APIs.

Application Programming Interface Security

Sales Stack

Learn about sales stack, including building an effective sales stack, key components of a sales stack, sales stack vs. marketing stack: understanding the dif.

Sales Stack

Kanban

Learn about Kanban, including benefits of using Kanban, implementing Kanban in your process, Kanban vs. other methodologies, & key components of Kanban.

Kanban

Mid-Market

Learn about mid-market, including identifying mid-market opportunities, characteristics of mid-market companies, mid-market vs. enterprise: understanding the differences.

Mid-Market

Nurture Campaign

Learn about nurture campaign, including key elements of a nurture campaign, & steps to launching a successful nurture campaign.

Nurture Campaign

Annual Recurring Revenue (ARR)

Learn about ARR, including understanding ARR and MRR, the differences between them, how they relate to growth and calculation methods.

Annual Recurring Revenue (ARR)

Lead Scoring Models

Learn about lead scoring models, including the fundamentals of building lead scoring models, & key components of effective lead scoring.

Lead Scoring Models

Sales Automation

Learn about sales automation, including benefits of sales automation, implementing sales automation strategies, & sales automation tools: an overview.

Sales Automation

Solution Selling

Learn about solution selling, including the principles of solution selling, key strategies in solution selling, & solution selling vs. product selling.

Solution Selling

Customer Data Management (CDM)

Learn about CDM, including its key principles, the benefits of it being robust, its challenges, and strategies to improve CDM.

Customer Data Management (CDM)

Closed Opportunities

Learn about closed opportunities, including maximizing closed opportunities success, key metrics for closed opportunities, & distinguishing wins from losses.

Closed Opportunities

Firmographic Data

Learn about firmographic data, including sources and methods for gathering firmographic data, & applying firmographic data in sales strategies.

Firmographic Data

Sales Strategy

Learn about sales strategy, including developing a successful sales strategy, key components of sales strategy, & sales strategy vs. sales tactics.

Sales Strategy

Sales Objections

Learn about sales objections, including identifying common sales objections, overcoming sales objections effectively, & sales objections vs. customer concerns.

Sales Objections

Brag Book

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

Brag Book

Smile and Dial

Learn about smile and dial, including the benefits of smile and dial, strategies for effective smile and dial campaigns, & smile and dial vs. digital outreach.

Smile and Dial

Employee Engagement

Learn about employee engagement, including the importance of employee engagement, strategies for boosting engagement, employee engagement vs. employee satisfaction.

Employee Engagement

Value Statement

Learn about value statement, including crafting your value statement, key components of a value statement, & value statements vs. mission statements.

Value Statement

Buyer Journey

Learn about buyer journey, including stages of the buyer journey, key factors influencing the buyer journey, & buyer journey vs. sales funnel.

Buyer Journey

Consumer Relationship Management

Learn about consumer relationship management, including building effective consumer relationships, & strategies for enhanced consumer engagement.

Consumer Relationship Management

Closed Lost

Learn about closed lost, including understanding common causes of closed lost, & strategies to minimize closed lost scenarios.

Closed Lost

Sales Conversion Rate

Learn about sales conversion rate, including maximizing your sales conversion rate, & factors influencing conversion rates.

Sales Conversion Rate

End of Day

Learn about end of day, including maximizing productivity before EOD, EOD in different time zones, & EOD reporting essentials.

End of Day

Virtual Private Cloud

Learn about virtual private cloud, including benefits of using virtual private cloud, & setting up your virtual private cloud.

Virtual Private Cloud

MOFU

Learn about MOFU, including optimizing your MOFU strategy, successful MOFU campaign examples, MOFU vs. TOFU: key distinctions, & essential components of MOFU.

MOFU

Cost Per Click (CPC)

Learn about CPC, including understanding it, CPC calculation, maximizing ROI with CPC, CPC vs. CPM, and its future trends.

Cost Per Click (CPC)

Buying Signal

Learn about buying signal, including identifying buying signals effectively, interpreting subtle buying signals, & buying signals vs. general interest.

Buying Signal

On-premise CRM

Learn about on-premise CRM, including benefits of on-premise CRM, cloud vs. on-premise CRM: a comparison, & implementing an on-premise CRM solution.

On-premise CRM

Sales Operations Key Performance Indicators

Learn about sales operations KPIs, including identifying sales operations KPIs, effective sales KPI strategies, & sales operations KPIs SaaS KPIs.

Sales Operations Key Performance Indicators

Territory Management

Learn about territory management, including strategies for effective territory management, & best practices in territory management.

Territory Management

GPCTBA/C&I

Learn about GPCTBA/C&I, including implementing GPCTBA/C&I effectively, benefits of using GPCTBA/C&I framework, & GPCTBA/C&I versus traditional sales approaches.

GPCTBA/C&I

Hadoop

Learn about Hadoop, including understanding Hadoop components, core functions of Hadoop, applications of Hadoop in sales, & Hadoop best practices.

Hadoop

Business Continuity

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Business Continuity

Hard Sell

Learn about hard sell, including strategies for effective hard selling, key elements of a successful hard sell, & understanding the impact of hard selling.

Hard Sell

Network Monitoring

Learn about network monitoring, including understanding network monitoring tools, & common challenges in network monitoring.

Network Monitoring

Early Adopter

Learn about early adopter, including identifying early adopters, benefits of targeting early adopters, & strategies to attract early adopters.

Early Adopter

Buying Intent

Learn about buying intent, including identifying buying intent signals, strategies to capture buying intent, & buying intent vs. browsing behavior.

Buying Intent

Page Views

Learn about page views, including understanding page views/, measuring page views effectively/, & importance of tracking page views/.

Page Views

Sales Compensation

Learn about sales compensation, including types of sales compensation plans, key components of effective compensation, & sales compensation vs. base salary.

Sales Compensation

Marketo

Learn about Marketo, including how Marketo works, benefits of using Marketo, key features of Marketo, & Marketo best practices.

Marketo

Weighted Pipeline

Learn about weighted pipeline, including calculating your weighted pipeline, & distinguishing weighted pipeline from traditional forecasting.

Weighted Pipeline

Deal-Flow

Learn about deal-flow, including maximizing your deal-flow efficiency, key components of successful deal-flow, & deal-flow versus sales pipeline.

Deal-Flow

Serviceable Available Market

Learn about serviceable available market, including calculating your serviceable available market, & key factors influencing serviceable available market.

Serviceable Available Market

Lead Enrichment

Learn about lead enrichment, including benefits of lead enrichment, strategies for effective lead enrichment, & lead enrichment vs. lead generation.

Lead Enrichment

Bulk Application Programming Interface

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

Bulk Application Programming Interface

Data Mining

Learn about data mining, including introduction to data mining concepts, benefits of effective data mining, & data mining techniques and approaches.

Data Mining

Challenger Sales

Learn about challenger sales, including implementing the challenger sales model, key principles of challenger sales, & challenger sales vs. solution selling.

Challenger Sales

X-Sell

Learn about X-sell, including benefits of X-selling, strategies for successful X-selling, & X-sell vs. up-sell: understanding the difference.

X-Sell
Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

Scale your outbound motion in seconds, not months

14 day free Pro trial - No credit card required

Try Clay free