B2B Marketing KPIs

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Signaling is using credible actions to convey information about quality or intent to a less-informed party, effectively building trust.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Learn about BANT framework, including implementing BANT in sales strategy, advantages of the BANT methodology, & BANT vs. other qualification models.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

The self-service SaaS model allows customers to independently sign up, use, and manage a product without any direct help from the company.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Video email involves embedding a short video directly into an email. This lets recipients watch your message without leaving their inbox.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

A sales champion is your internal advocate at a target company. They believe in your product and help you push the deal forward to close.

Sales productivity is the measure of a sales team's efficiency, focusing on maximizing revenue generation while minimizing the resources spent.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.