Simple Object Access Protocol Application Programming Interface

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.