Simple Object Access Protocol Application Programming Interface

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Data hygiene is the practice of ensuring your customer data is clean, accurate, and up-to-date by removing duplicates and correcting errors.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Hot leads are prospective customers who have shown significant interest and are ready to buy, making them a top priority for sales teams.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Social selling is the art of using social media to find, connect with, build relationships with, and nurture sales prospects.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Freemium is a business model offering a product's basic features for free, while charging for advanced or supplemental features.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Database management is the process of organizing, storing, and maintaining data in a database to ensure its accuracy, security, and availability.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Voice search optimization is the process of optimizing your content, SEO, and online listings to appear in and rank for voice-based searches.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Learn about buyer behavior, including understanding the buyer's journey, influencing factors in buyer behavior, & buyer behavior and marketing strategy.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.