Account-Based Marketing

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

A weighted pipeline forecasts sales revenue by assigning a closing probability to each deal based on its stage in the sales funnel.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

XML (Extensible Markup Language) is a markup language for encoding documents in a format that is both human-readable and machine-readable.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Unit economics are the direct revenues and costs of a business calculated on a per-unit basis, revealing its fundamental profitability.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

Data hygiene is the practice of ensuring your customer data is clean, accurate, and up-to-date by removing duplicates and correcting errors.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Loss aversion is our tendency to feel the sting of a loss more acutely than the pleasure of an equivalent gain.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

Freemium is a business model offering a product's basic features for free, while charging for advanced or supplemental features.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Sales productivity is the measure of a sales team's efficiency, focusing on maximizing revenue generation while minimizing the resources spent.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

A sales process is a structured set of steps that a sales team follows to move a prospect from an initial lead to a closed customer.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Hot leads are prospective customers who have shown significant interest and are ready to buy, making them a top priority for sales teams.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.