Account-Based Marketing

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.