Audience Targeting

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Sales conversion rate is the percentage of prospects who take a desired action, like making a purchase, turning them into customers.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Logo retention is a key B2B metric that measures a company's ability to retain its customers, or 'logos,' over a specific period.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Video messaging involves sending short, personalized video clips to prospects or customers, replacing traditional text-based communication.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

A Quarterly Business Review (QBR) is a recurring meeting to assess performance against goals and align on strategy for the next quarter.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Sales compensation is the total pay a salesperson receives, including salary, commissions, and bonuses, structured to motivate performance.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.