Sales Conversion Rate

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

An HTTP request is a message sent by a client, like a web browser, to a server to ask for a resource, such as a web page or an image.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

Remote sales is selling from a distance. Reps use digital tools to connect with prospects and close deals without meeting them in person.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

A sales stack is the suite of tech tools—from CRMs to prospecting software—that sales reps use to close deals faster and more efficiently.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Robotic Process Automation (RPA) uses software bots to mimic human actions and automate repetitive, rules-based tasks on digital systems.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

A competitive landscape is an analysis of your direct and indirect competitors, revealing their strengths, weaknesses, and market positioning.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

Targeted marketing focuses on specific consumer groups whose needs align with your product, allowing for more personalized and effective messaging.

Dynamic segments are self-updating lists that group contacts based on real-time data, ensuring your outreach is always timely and relevant.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Digital Rights Management (DRM) is technology that controls access to copyrighted digital content, restricting its use, modification, and distribution.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

A needs assessment is the process of identifying the gap between a company's current state and its desired future state.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

The Challenger Sales Model is a sales approach where reps challenge a customer's thinking by teaching, tailoring, and taking control of the sale.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link, ad, or call-to-action.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Unit economics are the direct revenues and costs of a business calculated on a per-unit basis, revealing its fundamental profitability.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.