SFDC

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Voice search optimization is the process of optimizing your content, SEO, and online listings to appear in and rank for voice-based searches.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Digital contracts are legally binding agreements created, signed, and stored electronically, offering a faster, more secure alternative to paper.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link, ad, or call-to-action.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

AI marketing uses artificial intelligence to analyze data, automate decisions, and deliver personalized customer experiences at scale.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

A Quarterly Business Review (QBR) is a recurring meeting to assess performance against goals and align on strategy for the next quarter.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

A sales stack is the suite of tech tools—from CRMs to prospecting software—that sales reps use to close deals faster and more efficiently.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

A needs assessment is the process of identifying the gap between a company's current state and its desired future state.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and sales, deemed ready for a direct sales pitch after showing intent to buy.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Time on site, or session duration, is a key web metric that tracks the total time a visitor spends on your website during a single visit.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Social selling is the art of using social media to find, connect with, build relationships with, and nurture sales prospects.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.