Terms

Marketo

What is Marketo?

Marketo is a marketing automation software-as-a-service (SaaS) platform owned by Adobe, designed to help both business-to-business (B2B) and business-to-consumer (B2C) marketers streamline, automate, and measure marketing tasks and workflows. The platform offers a comprehensive suite of tools and features, including lead tracking, nurturing, campaign analysis, SEO, website personalization, digital advertisements, CRM integration, and social marketing. Marketo aims to increase operational efficiency, grow revenue faster, and enhance marketing efforts through personalized, automated campaigns across multiple digital channels.

How Marketo Works

Adobe Marketo Engage is a marketing automation software designed to streamline, automate, and measure marketing tasks and workflows, enabling increased operational efficiency and faster revenue growth.

The platform offers a comprehensive suite of tools, including:

  • Form Editor
  • Landing Page Editor
  • Email Editor
  • Segmentation
  • Predictive Content
  • Dynamic Chat
  • CRM Integration
  • Program Analysis
  • Target Account Management

Benefits of Using Marketo

Marketo offers numerous benefits to businesses looking to streamline their marketing efforts and improve overall efficiency. One of the most significant advantages is enhanced customer engagement, achieved through features like website personalization, web activity tracking, and social marketing. These tools allow marketers to create personalized experiences across multiple digital channels, leading to higher conversion rates and increased customer satisfaction.

Another notable benefit is the time-saving aspect of Marketo's automation capabilities. By automating repetitive tasks such as email marketing, lead scoring, and nurturing strategies, marketers can focus on more strategic initiatives. Additionally, the integration of Marketo with Adobe's suite of products and advanced analytics tools enables businesses to optimize their marketing strategies based on data-driven insights.

Key Features of Marketo

Marketo offers a wide range of features to support marketing goals, including form and landing page editors, email marketing tools, segmentation, predictive content, dynamic chat, and CRM synchronization. Additionally, it provides website personalization, social marketing, and mobile marketing capabilities, allowing businesses to engage customers across multiple channels.

Marketo's lead management capabilities include person scoring and an in-CRM dashboard for sales reps, enabling targeted marketing efforts and better lead prioritization. The platform also offers A/B testing for email campaigns, event and webinar management, and integration with Adobe Experience Cloud, enhancing its marketing campaign effectiveness and providing a comprehensive toolset for marketing, analytics, and content management.

Marketo Best Practices

When using Marketo, it's essential to follow best practices to maximize the platform's potential and achieve optimal results. Develop effective lead nurturing strategies by harnessing Marketo's features like segmentation, dynamic chat, CRM integration, and workflow engine. Focus on personalized communication and efficient lead management through automated workflows.

Additionally, improve email deliverability rates by employing practices such as segmentation, personalization, and clean list management. Lastly, measure and analyze campaign performance using Marketo's campaign analysis tools and Adobe's suite of analytics tools to optimize your marketing strategies based on data-driven insights.

Other terms

Oops! Something went wrong while submitting the form.
00 items

Website Visitor Tracking

Learn about website visitor tracking, including benefits of website visitor tracking, key metrics to monitor, & implementing visitor tracking ethically.

Website Visitor Tracking

Vertical Market

Learn about vertical market, including identifying your vertical market, advantages of targeting vertical markets, & vertical vs. horizontal markets.

Vertical Market

Sales Demonstration

Learn about sales demonstration, including preparing for a successful sales demo, crafting an engaging sales pitch, sales demo vs. sales presentation.

Sales Demonstration

Sales Prospecting Techniques

Learn about sales prospecting techniques, including essentials of effective prospecting, & crafting your prospecting strategy.

Sales Prospecting Techniques

Hot Leads

Learn about hot leads, including identifying hot leads: key indicators, nurturing hot leads into sales, hot leads vs. warm leads: understanding the differences.

Hot Leads

Awareness Buying Stage

Learn about awareness buying stage, including definition, importance, key strategies, best practices & how it fits into the sales funnel.

Awareness Buying Stage

Omnichannel Marketing

Learn about omnichannel marketing, including the benefits of omnichannel marketing, & key strategies for omnichannel success.

Omnichannel Marketing

Lead Scrape

Learn about lead scrape, including benefits of lead scraping, tools and techniques for effective lead scraping, navigating legal considerations in lead scraping.

Lead Scrape

Data-Driven Marketing

Learn about data-driven marketing, including the foundations of data-driven marketing, & implementing data-driven strategies.

Data-Driven Marketing

Sales Prospecting

Learn about sales prospecting, including strategies for effective sales prospecting, key tools for sales prospecting, comparing sales prospecting and lead g.

Sales Prospecting

Sales Pipeline Management

Learn about sales pipeline management, including key elements of sales pipeline management, & steps to optimize pipeline efficiency.

Sales Pipeline Management

Account Match Rate

Learn about account match rate, including improving your account match rate, key factors influencing account match rate, & account match rate vs. data quality.

Account Match Rate

Sales Compensation

Learn about sales compensation, including types of sales compensation plans, key components of effective compensation, & sales compensation vs. base salary.

Sales Compensation

Loss Aversion

Learn about loss aversion, including understanding loss aversion in sales, mitigating loss aversion effects, & loss aversion vs. risk seeking.

Loss Aversion

Personalization

Learn about personalization, including benefits of personalization, crafting personalized messages, & personalization vs. customization.

Personalization

Target Account List

Learn about target account list, including building your target account list, key benefits of a target account list, & strategies for prioritizing accounts.

Target Account List

Data Mining

Learn about data mining, including introduction to data mining concepts, benefits of effective data mining, & data mining techniques and approaches.

Data Mining

Buyer

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Buyer

Opportunity Management

Learn about opportunity management, including key strategies in opportunity management, & the role of technology in managing opportunities.

Opportunity Management

Data Pipelines

Learn about data pipelines, including overview of data pipelines, benefits for outbound sales, designing effective pipelines, and best practices for implementation.

Data Pipelines

Sales Cycle

Learn about sales cycle, including key phases of a sales cycle, steps to shorten your sales cycle, & sales cycle vs. sales funnel.

Sales Cycle

Inside Sales Rep

Learn about inside sales rep, including characteristics of effective inside sales reps, & skills required for inside sales success.

Inside Sales Rep

Churn

Learn about churn, including defining churn rate, importance of churn rate, calculating churn rate, & reducing churn rate.

Churn

Mobile App Analytics

Learn about mobile app analytics, including how mobile app analytics works, benefits of mobile app analytics, & tools for mobile app analytics.

Mobile App Analytics

A/B Testing

Learn about A/B testing, including benefits of A/B testing, planning your A/B test strategy, analyzing A/B testing results, & A/B testing best practices.

A/B Testing

LinkedIn Sales Navigator

Learn about LinkedIn Sales Navigator, including maximizing LinkedIn Sales Navigator's features, & unlocking sales potential with advanced search.

LinkedIn Sales Navigator

Shipping Solutions

Learn about shipping solutions, including how shipping solutions work, benefits of shipping solutions, & shipping solutions best practices.

Shipping Solutions

Total Audience Measurement

Learn about total audience measurement, including key components of total audience measurement, & benefits of adopting total audience measurement.

Total Audience Measurement

Consumer

Learn about consumer, including role of consumers in economy, types of consumer goods and services, & factors influencing consumer choices.

Consumer

Kanban

Learn about Kanban, including benefits of using Kanban, implementing Kanban in your process, Kanban vs. other methodologies, & key components of Kanban.

Kanban

Trademarks

Learn about trademarks, including how to secure a trademark, trademark examples and best practices, & trademarks vs. copyrights vs. patents.

Trademarks

Enterprise

Learn about enterprise, including defining enterprise, key components of an enterprise, & enterprise vs. small business differences.

Enterprise

Content Management System

Learn about content management system, including importance of a content management system , choosing the right CMS , & top features to look for .

Content Management System

Pipeline Management

Learn about pipeline management, including strategies for effective pipeline management, & key stages in pipeline development.

Pipeline Management

Key Performance Indicators

Learn about key performance indicators, including identifying crucial KPIs for success, crafting effective KPI goals, KPIs vs. performance metrics: understanding the differences.

Key Performance Indicators

Gated Content

Learn about gated content, including benefits of gated content, crafting effective gated content, & gated vs. ungated content: key differences.

Gated Content

Needs Assessment

Learn about needs assessment, including steps for conducting needs assessment, key components of needs assessment, & needs assessment vs. demand analysis.

Needs Assessment

Enterprise Resource Planning

Learn about enterprise resource planning, including benefits of implementing ERP, key components of ERP systems, & ERP versus traditional software.

Enterprise Resource Planning

Monthly Recurring Revenue (MRR)

Learn about MRR, including calculating it, the key factors that influence it, MRR vs. ARR, and strategies to grow your MRR.

Monthly Recurring Revenue (MRR)

Sales Intelligence Platform

Learn about sales intelligence platform, including benefits of using a sales intelligence platform, & key features of an effective sales intelligence platform.

Sales Intelligence Platform

Video Hosting

Learn about video hosting, including benefits of video hosting, choosing the right video hosting platform, & video hosting vs. traditional web hosting.

Video Hosting

LPI

Learn about LPI, including understanding LPI in sales context, implementing LPI strategies effectively, & comparing LPI with traditional sales metrics.

LPI

Referral Marketing

Learn about referral marketing, including benefits of referral marketing, building a successful referral program, & referral marketing vs. affiliate marketing.

Referral Marketing

Customer Success

Learn about customer success, including key strategies for customer success, benefits of prioritizing customer success, & customer success vs. customer support.

Customer Success

Kubernetes

Learn about Kubernetes, including importance of Kubernetes, core features of Kubernetes, setting up Kubernetes, & benefits of using Kubernetes.

Kubernetes

Cold Emailing

Learn about cold emailing, including crafting effective cold emails, keys to high-opening cold emails, & cold emailing vs. warm emailing.

Cold Emailing

Copyright Compliance

Learn about copyright compliance, including how to ensure copyright compliance , & key benefits of copyright compliance .

Copyright Compliance

Representational State Transfer Application Programming Interface

Learn about REST API, including benefits of using REST API, how to implement REST API, REST API vs. other APIs, and best practices for REST API.

Representational State Transfer Application Programming Interface

BANT Framework

Learn about BANT framework, including implementing BANT in sales strategy, advantages of the BANT methodology, & BANT vs. other qualification models.

BANT Framework

Sales Performance Management (SPM)

Learn about sales performance management, including key components of sales performance management, & strategies for enhancing sales performance.

Sales Performance Management (SPM)

Outbound Lead Generation

Learn about outbound lead generation, including strategies for successful outbound lead generation, & key tools for outbound lead generation.

Outbound Lead Generation

CCPA Compliance

Learn about CCPA compliance, including how to ensure compliance, benefits of being CCPA compliant, challenges in achieving compliance, & CCPA vs. GDPR.

CCPA Compliance

XML

Learn about XML, including its uses, advantages, key technologies, best practices, and how XML facilitates data exchange and integration.

XML

Sandboxes

Learn about sandboxes, including understanding sandbox environments, creating effective sandboxes, benefits of using sandboxes, & sandbox best practices.

Sandboxes

GDPR Compliance

Learn about GDPR compliance, including understanding GDPR requirements, steps to achieve compliance, & common pitfalls and solutions.

GDPR Compliance

Sales Presentation

Learn about sales presentation, including crafting an engaging sales presentation, elements of a successful sales pitch, & sales presentation vs. product demo.

Sales Presentation

Siloed

Learn about siloed, including consequences of siloed structures, breaking down silos: strategies and benefits, & comparing siloed vs. integrated teams.

Siloed

Value Gap

Learn about value gap, including identifying the value gap, closing the value gap effectively, & value gap vs. price gap.

Value Gap

Buying Process

Learn about buying process, including key stages in the buying process, understanding consumer decision-making, & optimizing your sales for the buying process.

Buying Process

Persona

Learn about persona, including different types of personas, creating a user persona, benefits of using personas, & persona development process.

Persona

B2B Marketing Channels

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

B2B Marketing Channels

Outside Sales

Learn about outside sales, including strategies for successful outside sales, benefits of employing outside sales, & comparing inside and outside sales.

Outside Sales

Brag Book

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

Brag Book

Analytical CRM

Learn about analytical CRM, including benefits of analytical CRM, implementing analytical CRM successfully, & analytical CRM vs. operational CRM.

Analytical CRM

Conversational Intelligence?

Learn about conversational intelligence, including its benefits, implementing it strategically, conversational intelligence vs. traditional sales tactics, and its key components.

Conversational Intelligence?

Sales Pipeline

Learn about sales pipeline, including building a robust sales pipeline, key stages of a sales pipeline, sales pipeline vs. sales funnel.

Sales Pipeline

Sales Plan Template

Learn about sales plan template, including crafting an effective sales plan, key components of a sales plan, sales plan vs. marketing strategy.

Sales Plan Template

Accounts Payable

Learn about accounts payable, including understanding accounts payable, accounts payable process, importance of accounts payable, & managing accounts payable.

Accounts Payable

Below the Line

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Below the Line

Sales Pipeline Velocity

Learn about sales pipeline velocity, including maximizing sales pipeline velocity, key metrics to monitor, & improving velocity with automation.

Sales Pipeline Velocity

SEO

Learn about SEO, including how it works, benefits, strategies, measuring success, and tips to optimize your website for search engines.

SEO

Inside Sales Metrics

Learn about inside sales metrics, including key indicators in inside sales metrics, & measuring success: essential metrics.

Inside Sales Metrics

Business Development Representative

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Business Development Representative

Smarketing

Learn about smarketing, including the pillars of smarketing success, implementing smarketing in your organization, smarketing vs traditional sales and mark.

Smarketing

Closed Question

Learn about closed question, including crafting effective closed questions, advantages of closed questions, & closed vs. open questions.

Closed Question

B2B Data

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

B2B Data

Unique Value Proposition (UVP)

Learn about unique value proposition (UVP), including its definition, key components, how to create one, benefits, and examples of effective UVPs.

Unique Value Proposition (UVP)

Cloud-based CRM

Learn about cloud-based CRM, including benefits of cloud-based CRM, key features of cloud-based CRM, & cloud-based CRM vs. on-premises solutions.

Cloud-based CRM

Lead Generation

Learn about lead generation, including defining lead generation, inbound and outbound lead generation, & essential lead generation strategies.

Lead Generation

Sales Qualified Lead

Learn about sales qualified lead, including identifying sales qualified leads, criteria for sales qualified lead, transitioning leads to sales qualified s.

Sales Qualified Lead

Digital Strategy

Learn about digital strategy, including developing an effective digital strategy, key components of digital strategy, & digital strategy vs. digital marketing.

Digital Strategy

Behavioral Analytics

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Behavioral Analytics

Sales Lead

Learn about sales lead, including identifying your ideal sales lead, generating quality leads effectively, & comparing sales leads and prospects.

Sales Lead

Data-Driven Lead Generation

Learn about data-driven lead generation, including benefits of data-driven lead generation, & key metrics for measuring success.

Data-Driven Lead Generation

Virtual Selling

Learn about virtual selling, including advantages of virtual selling, key strategies for successful virtual selling, & virtual selling vs. traditional selling.

Virtual Selling

After-Sales Service

Learn about after-sales service, including benefits of effective after-sales service, & key elements of after-sales support.

After-Sales Service

Demographic Segmentation in Marketing

Learn about demographic segmentation in marketing, including understanding demographic variables, & implementing demographic segmentation.

Demographic Segmentation in Marketing

Sales Funnel Metrics

Learn about sales funnel metrics, including understanding sales funnel stages, key sales funnel metrics to track, & enhancing sales funnel performance.

Sales Funnel Metrics

ETL

Learn about ETL, including understanding the ETL process, steps in the ETL workflow, benefits of ETL in outbound sales, & ETL tools to consider.

ETL

ABM Orchestration

Learn about ABM orchestration, including strategies for effective ABM orchestration, & key components of ABM orchestration.

ABM Orchestration

GPCTBA/C&I

Learn about GPCTBA/C&I, including implementing GPCTBA/C&I effectively, benefits of using GPCTBA/C&I framework, & GPCTBA/C&I versus traditional sales approaches.

GPCTBA/C&I

Expansion Revenue

Learn about expansion revenue, including maximizing expansion revenue strategies, & identifying opportunities for expansion revenue.

Expansion Revenue

Customer Data Platform (CDP)

Learn about CDP, including how it enhances outbound sales, its benefits, implementing CDP tools, and CDP vs. CRM.

Customer Data Platform (CDP)

Triggers

Learn about triggers, including identifying effective sales triggers, crafting compelling trigger-based messages, triggers vs. traditional sales approaches.

Triggers

B2B Demand Generation

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

B2B Demand Generation

Lead Magnet

Learn about lead magnet, including crafting an irresistible lead magnet, characteristics of effective lead magnets, & lead magnets vs. traditional advertising.

Lead Magnet

User Interface

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

User Interface

Landing Pages

Learn about landing pages, including creating effective landing pages, key elements, examples of successful landing pages, & landing pages vs. home pages.

Landing Pages

Webhooks

Learn about webhooks, including intro to webhooks benefits, setting up webhooks successfully, common webhooks use cases, & webhooks best practices.

Webhooks

On-premise CRM

Learn about on-premise CRM, including benefits of on-premise CRM, cloud vs. on-premise CRM: a comparison, & implementing an on-premise CRM solution.

On-premise CRM
Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

Scale your outbound motion in seconds, not months

14 day free Pro trial - No credit card required

Try Clay free