Marketo

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Go-to-market software coordinates product launches, sales strategies, and demand generation to help teams bring offerings to market faster and more effectively.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Logo retention is a key B2B metric that measures a company's ability to retain its customers, or 'logos,' over a specific period.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.