Terms

Accessibility Testing

Accessibility testing is the practice of ensuring that digital products, such as websites and mobile apps, are usable by people with disabilities, including those with visual, hearing, mobility, or cognitive impairments. This process involves evaluating an application against established standards and its compatibility with assistive technologies, like screen readers, to remove barriers and create an inclusive digital experience for all users.

Importance of Accessibility Testing

Beyond the ethical imperative, accessibility testing is a legal necessity in many regions. Failure to comply with regulations can result in costly lawsuits and substantial fines. Proactively testing for accessibility is crucial for mitigating these significant legal and financial risks.

Embracing accessibility also unlocks a larger market, reaching millions of potential users with disabilities. This commitment to inclusivity strengthens brand reputation and fosters customer loyalty. Ultimately, creating an accessible product improves usability for all users, enhancing the overall experience.

Tools for Accessibility Testing

A wide array of tools exists to help teams with accessibility testing, ranging from simple browser add-ons to enterprise-level platforms. These tools can automate checks, simulate user experiences, and provide detailed compliance reports to identify and fix barriers.

  • Extensions: Browser-based tools that offer quick, on-page analysis and feedback for developers during the coding process.
  • Platforms: Comprehensive solutions that provide automated scanning, workflow testing, and centralized reporting for web and mobile applications.
  • Screen Readers: Essential software that reads on-screen content aloud, allowing for testing from the perspective of visually impaired users.
  • Simulators: Specialized tools that help designers understand how users with various impairments interact with their product.

Accessibility Testing vs. Usability Testing

While related, accessibility and usability testing serve distinct purposes in product development.

  • Accessibility: This focuses on making products usable for people with disabilities, ensuring legal compliance to avoid fines. It expands market reach but can be time-consuming. This is crucial for enterprises and mid-market firms to mitigate legal risks and demonstrate social responsibility.
  • Usability: A broader practice that evaluates how easy and satisfying a product is for all users. It improves overall user experience and product quality but can be resource-intensive. It's preferred for enhancing general product effectiveness and should ideally incorporate accessibility.

Common Challenges in Accessibility Testing

Navigating accessibility testing presents several hurdles for development teams. The process is often complex, requiring specialized knowledge and significant resources to execute effectively. Key difficulties stem from a lack of familiarity with disabilities and the tools used to test for them.

  • Complexity: Addressing the wide range of disabilities and their unique requirements makes comprehensive testing intricate and demanding.
  • Resources: Manual testing is time-consuming, while automated tools often miss nuanced, context-specific issues that require human evaluation.
  • Integration: Accessibility is frequently treated as an afterthought, rather than being embedded into the development lifecycle from the start.

Best Practices for Accessibility Testing

To effectively integrate accessibility, teams should adopt a proactive and continuous approach. This involves embedding accessibility checks throughout the development lifecycle, not just at the end. Following established best practices ensures that digital products are truly inclusive and compliant.

  • Integrate: Embed accessibility testing early and continuously throughout the entire development lifecycle.
  • Automate: Use automated tools to catch common issues quickly, complementing manual tests for nuanced problems.
  • Validate: Test across diverse browsers, devices, and assistive technologies to ensure broad compatibility.
  • Comply: Adhere to established standards like the Web Content Accessibility Guidelines (WCAG) for a clear framework.
  • Remediate: Document findings clearly and provide actionable recommendations to help developers fix issues efficiently.

Frequently Asked Questions about Accessibility Testing

How often should we test for accessibility?

Accessibility testing should be a continuous process integrated throughout the development lifecycle, not a one-time check. Regular testing, especially after major updates, ensures ongoing compliance and usability for all users.

Is automated testing enough for compliance?

No, automated testing is not sufficient on its own. It catches many common issues but misses nuanced, context-dependent problems that require manual testing and evaluation by human experts to ensure full compliance.

What's the difference between WCAG A, AA, and AAA?

WCAG has three conformance levels. Level A is the minimum accessibility standard. Level AA is the most common target for legal compliance, while Level AAA is the highest, most stringent standard, often applied to specific content rather than entire sites.

Other terms

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Business Process Management

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Business Process Management

Loyalty Programs

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Loyalty Programs

CCPA Compliance

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CCPA Compliance

Lead Scrape

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Lead Scrape

Dark Social

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Dark Social

Sales Velocity

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Sales Velocity

Competitive Landscape

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Competitive Landscape

Average Revenue per User

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Average Revenue per User

User Interaction

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User Interaction

Dynamic Territories

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Dynamic Territories

Buying Cycle

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Buying Cycle

Sales Qualified Lead

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Sales Qualified Lead

Retargeting Marketing

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Retargeting Marketing

Customer Engagement

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Customer Engagement

Sales and Marketing Alignment

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Sales and Marketing Alignment

Chatbots

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Chatbots

Stress Testing

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Stress Testing

Dark Funnel

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Dark Funnel

Data Hygiene

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Data Hygiene

Robotic Process Automation

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Robotic Process Automation

Custom Metadata Types

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Custom Metadata Types

Lead Conversion

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Lead Conversion

Lead Qualification

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Lead Qualification

Drupal

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Drupal

B2C2B

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B2C2B

Business Development Representative

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Business Development Representative

Sales Pipeline

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Sales Pipeline

Sandboxes

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Sandboxes

Competitive Advantage

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

Competitive Advantage

Touches

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Touches

SFDC

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

SFDC

Sales Prospecting Software

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Sales Prospecting Software

Contact Discovery

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Contact Discovery

B2B Buyer Intent Data

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

B2B Buyer Intent Data

Ad-hoc Reporting

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Ad-hoc Reporting

Sales Enablement Content

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Sales Enablement Content

Smile and Dial

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Smile and Dial

Digital Contracts

Digital contracts are legally binding agreements created, signed, and stored electronically, offering a faster, more secure alternative to paper.

Digital Contracts

Ramp Up Time

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Ramp Up Time

Sales Operations Analytics

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Sales Operations Analytics

Challenger Sales

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Challenger Sales

DevOps

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DevOps

Weighted Sales Pipeline

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

Weighted Sales Pipeline

Multi-threading

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Multi-threading

Agile Methodology

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Agile Methodology

Internal signals

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Internal signals

Data-Driven Lead Generation

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Data-Driven Lead Generation

Sales Lead

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Sales Lead

Customer Retention

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Customer Retention

Personalization in Sales

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Personalization in Sales

Churn

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Churn

B2B Data

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

B2B Data

Consideration Buying Stage

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

Consideration Buying Stage

Loss Aversion

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Loss Aversion

Sales Operations Management

Sales Operations Management streamlines sales processes, tech, and data analysis to help sales teams sell more effectively and efficiently.

Sales Operations Management

Virtual Selling

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Virtual Selling

Hard Sell

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Hard Sell

Product-Market Fit

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Product-Market Fit

Kanban

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Kanban

WordPress

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

WordPress

DMP

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

DMP

Break-Even

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Break-Even

Marketing Automation

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

Marketing Automation

Below the Line

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Below the Line

MOFU

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MOFU

Hybrid Sales Model

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Hybrid Sales Model

Inside Sales

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Inside Sales

Sales Partnerships

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Sales Partnerships

Request for Information

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Request for Information

Proof of Concept

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Proof of Concept

Product Recommendations

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Product Recommendations

Segmentation Analysis

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Segmentation Analysis

Predictive Customer Lifetime Value

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

Predictive Customer Lifetime Value

Sales Calls

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Sales Calls

SEM

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

SEM

Sales Coach

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Sales Coach

Content Delivery Network

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Content Delivery Network

Trade Shows

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Trade Shows

Warm Calling

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Warm Calling

Marketing Mix

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Marketing Mix

Rapport Building

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Rapport Building

Direct-to-Consumer

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Direct-to-Consumer

Customer Data Platform (CDP)

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Customer Data Platform (CDP)

User-generated Content

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

User-generated Content

Phishing Attacks

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Phishing Attacks

Landing Pages

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Landing Pages

Git

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Git

Real-time Data Processing

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Real-time Data Processing

Headless CMS

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Headless CMS

Sales Sequence

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Sales Sequence

HTTP Requests

An HTTP request is a message sent by a client, like a web browser, to a server to ask for a resource, such as a web page or an image.

HTTP Requests

Artificial Intelligence in Sales

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Artificial Intelligence in Sales

Knowledge Base

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Knowledge Base

Closing Ratio

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Closing Ratio

Digital Analytics

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Digital Analytics

FAB Technique

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

FAB Technique

InMail Messages

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

InMail Messages

Sales and Marketing Analytics

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Sales and Marketing Analytics

Always Be Closing

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

Always Be Closing

Docker

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Docker