B2B Marketing Attribution

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.