B2B Marketing Attribution

Learn about responsive design, including how responsive design works, benefits of responsive design, & common mistakes in responsive design.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

The buying process is the journey a customer takes from first realizing a need to making a final purchase decision and evaluating it afterward.

Learn about sales performance metrics, including key components of sales performance metrics, & essential sales metrics to track.

Learn about request for quotation, including crafting an effective RFQ, key components of a strong RFQ, & RFQ vs. RFP.

Learn about sales lead, including identifying your ideal sales lead, generating quality leads effectively, & comparing sales leads and prospects.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Learn about sales stack, including building an effective sales stack, key components of a sales stack, sales stack vs. marketing stack: understanding the dif.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

Learn about site retargeting, including how site retargeting works, benefits of site retargeting, & site retargeting strategies.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Learn about user-generated content, including how to leverage user-generated content, & benefits of user-generated content.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Learn about sales strategy, including developing a successful sales strategy, key components of sales strategy, & sales strategy vs. sales tactics.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

Learn about upsell, including benefits of effective upselling, strategies for successful upselling, & upsell vs. cross-sell: understanding the difference.

Learn about value gap, including identifying the value gap, closing the value gap effectively, & value gap vs. price gap.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Learn about serverless computing, including benefits of serverless computing, challenges of serverless computing, serverless computing vs traditional inf.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Learn about sales sequence, including crafting an effective sales sequence, key elements of sales sequences, & sales sequence versus email campaigns.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Learn about prospecting, including strategies for effective prospecting, key principles of successful prospecting, prospecting vs. lead generation.

Learn about request for information, including crafting an effective request for information, & key components of an RFI.

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Learn about salesforce object query language (SOQL), including its definition, key features, syntax, best practices, and examples of querying data in salesforce.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Learn about rollback procedures, including understanding when to use rollback procedures, & steps to implement rollback procedures.

Learn about sales process, including designing your sales process, key components of effective sales processes, sales process vs. sales methodology.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Learn about progressive web apps, including how to develop a PWA, benefits of progressive web apps, PWAs vs native apps, & essential PWA features.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

Learn about proof of concept, including steps to execute a proof of concept, & benefits of conducting a proof of concept.

Learn about sales enablement platform, including key features of sales enablement platforms, & selecting the right sales enablement platform.

Learn about predictive customer lifetime value, including benefits of predictive CLV, & calculating predictive CLV: a step-by-step guide.

Learn about revenue intelligence, including benefits of implementing revenue intelligence, & key components of revenue intelligence.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Learn about sales acceleration, including key concepts in sales acceleration, techniques for boosting sales, & role of technology in acceleration.

An HTTP request is a message sent by a client, like a web browser, to a server to ask for a resource, such as a web page or an image.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Learn about sales demonstration, including preparing for a successful sales demo, crafting an engaging sales pitch, sales demo vs. sales presentation.

Learn about page views, including understanding page views/, measuring page views effectively/, & importance of tracking page views/.

Learn about renewal rate, including how to calculate it, why it matters, factors impacting renewal rate, & tips for improving renewal rate.

Learn about pipeline management, including strategies for effective pipeline management, & key stages in pipeline development.

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

Learn about sales forecast accuracy, including improving sales forecast accuracy, & factors influencing forecast precision.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Learn about video hosting, including benefits of video hosting, choosing the right video hosting platform, & video hosting vs. traditional web hosting.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Learn about sales operations KPIs, including identifying sales operations KPIs, effective sales KPI strategies, & sales operations KPIs SaaS KPIs.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Learn about sales pipeline management, including key elements of sales pipeline management, & steps to optimize pipeline efficiency.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Learn about sales forecast, including key elements of sales forecasting, methods for accurate sales projections, sales forecasting vs. sales goals.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Learn about social proof, including harnessing social proof effectively, types of social proof in marketing, & social proof vs. traditional advertising.

Learn about sales intelligence, including key benefits of sales intelligence, harnessing data for sales success, & sales intelligence tools comparison.

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.