Sales Strategy

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Inventory management is the process of ordering, storing, and using a company's inventory, from raw materials to finished goods.

Time on site, or session duration, is a key web metric that tracks the total time a visitor spends on your website during a single visit.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

The sales pipeline velocity formula is a key metric that measures how quickly deals move through your pipeline and turn into revenue.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

A Quarterly Business Review (QBR) is a recurring meeting to assess performance against goals and align on strategy for the next quarter.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

Software as a Service (SaaS) is a cloud-based model where users subscribe to an application and access it over the internet.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Siloed describes the isolation of data, teams, or systems within a company, which blocks collaboration and creates operational bottlenecks.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Low-hanging fruit are the most obvious and easy-to-tackle tasks or goals that provide a quick, valuable return for minimal effort.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

Sales productivity is the measure of a sales team's efficiency, focusing on maximizing revenue generation while minimizing the resources spent.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

Digital contracts are legally binding agreements created, signed, and stored electronically, offering a faster, more secure alternative to paper.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

The marketing funnel is a model illustrating the path potential customers take, from initial awareness to making a purchase.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.