Pay-per-Click (PPC)

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

Siloed describes the isolation of data, teams, or systems within a company, which blocks collaboration and creates operational bottlenecks.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Sales training is the process of honing a salesperson's skills and knowledge to enhance their effectiveness and drive sales success.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Targeted marketing focuses on specific consumer groups whose needs align with your product, allowing for more personalized and effective messaging.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

AI marketing uses artificial intelligence to analyze data, automate decisions, and deliver personalized customer experiences at scale.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

MOFU, or Middle of the Funnel, is the crucial evaluation stage in the buyer's journey where leads compare solutions to their known problem.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

A Unique Selling Point (USP) is the distinct feature or benefit that sets your product, service, or brand apart from the competition.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.