Lead Response Time

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Inventory management is the process of ordering, storing, and using a company's inventory, from raw materials to finished goods.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Sales training is the process of honing a salesperson's skills and knowledge to enhance their effectiveness and drive sales success.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

The Challenger Sales Model is a sales approach where reps challenge a customer's thinking by teaching, tailoring, and taking control of the sale.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

MOFU, or Middle of the Funnel, is the crucial evaluation stage in the buyer's journey where leads compare solutions to their known problem.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Sales Operations, or Sales Ops, streamlines sales processes, manages tools, and analyzes data to help sales teams sell more effectively.

A Quarterly Business Review (QBR) is a recurring meeting to assess performance against goals and align on strategy for the next quarter.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

An Application Programming Interface (API) is a set of rules that lets different software applications talk to each other and share information.

Serviceable Available Market (SAM) is the segment of the total market that your business can realistically serve within its geographical reach.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Net 30 is a common payment term where a client has 30 calendar days from the invoice date to pay for goods or services in full.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Software as a Service (SaaS) is a cloud-based model where users subscribe to an application and access it over the internet.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

A triggered email is an automated message sent to a user in response to a specific action or event, like signing up or making a purchase.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.