Event Marketing

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

Learn about user experience, including principles of user experience design, & enhancing user experience: best practices.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Learn about subject matter expert, including roles and responsibilities of a subject matter expert, & importance of a subject matter expert in business.

Learn about spiff, including implementing spiff programs effectively, spiff programs vs. standard commissions, & key components of successful spiffs.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Learn about sales qualified lead, including identifying sales qualified leads, criteria for sales qualified lead, transitioning leads to sales qualified s.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Learn about stress testing, including understanding stress testing methods, benefits of stress testing, & stress testing vs. load testing.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

A needs assessment is the process of identifying the gap between a company's current state and its desired future state.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

Learn about sales productivity, including maximizing sales productivity: strategies and tools, & key metrics for measuring sales productivity.

Learn about user testing, including how user testing works, benefits of user testing, common user testing methods, & user testing best practices.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Learn about statement of work, including key components of a statement of work, & crafting an effective statement of work.

Learn about zero-based budgeting (ZBB), including its definition, key principles, implementation steps, benefits, challenges, and examples of ZBB in practice.

Learn about software as a service, including benefits of SaaS solutions, SaaS vs. traditional software, & key features of successful SaaS.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Learn about version control systems, including understanding version control systems, benefits of using version control, & types of version control systems.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Learn about search engine results page, including understanding SERP components, key factors influencing SERP rankings, & SERP and SEO best practices.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Learn about yield management, including benefits of implementing yield management, & essential components of yield management.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Learn about video messaging, including benefits of video messaging in sales, crafting engaging video messages, & video messaging vs. traditional email.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Digital contracts are legally binding agreements created, signed, and stored electronically, offering a faster, more secure alternative to paper.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

Learn about triggered email, including crafting effective triggered emails, benefits of triggered email marketing, & triggered emails vs. traditional campaigns.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

The marketing funnel is a model illustrating the path potential customers take, from initial awareness to making a purchase.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Learn about XML, including its uses, advantages, key technologies, best practices, and how XML facilitates data exchange and integration.

Learn about weighted sales pipeline, including calculating your pipeline's weight, & key metrics in weighted sales pipelines.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Sales pipeline management is the process of organizing, tracking, and managing potential deals through every stage of your sales funnel.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Learn about serverless computing, including benefits of serverless computing, challenges of serverless computing, serverless computing vs traditional inf.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.