Subject Matter Expert

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Sales compensation is the total pay a salesperson receives, including salary, commissions, and bonuses, structured to motivate performance.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

Email deliverability is the ability for your emails to successfully land in your recipients' inboxes instead of their spam folders.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

A value gap is the difference between the value a customer expects from a product and the actual value they receive, often leading to churn.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

The decision stage is where a well-researched buyer chooses a vendor. They compare specific products and pricing before making their final purchase.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.