Terms

Edge Locations

What are Edge Locations?

Edge locations are sites used by content delivery networks (CDNs) like Amazon Web Services' CloudFront to cache copies of content closer to users' geographical locations, improving performance and speed of content delivery. By reducing latency and ensuring a better user experience, edge locations play a crucial role in services such as CloudFront, Route 53, Web Application Firewall, and AWS Shield.

Understanding Edge Locations Benefits

Edge locations offer numerous benefits, including faster content delivery, improved latency, reduced server load, and enhanced security. By caching content closer to users, edge locations ensure a better user experience and help handle traffic spikes. Additionally, they optimize content delivery for different regions and contribute to a more customized user experience.

  • Faster content delivery: Caching content at edge locations speeds up delivery to users at any location.
  • Improved latency: Edge locations reduce the time taken to deliver content by caching it closer to users.
  • Reduced server load: Caching content at edge locations lowers the load on origin servers, as fewer requests need to be processed.
  • Enhanced security: A distributed network of servers makes it more difficult for attackers to target a single point of failure.
  • Scalability: Edge locations automatically improve performance as new locations are added, without requiring user configuration.
  • Cost savings: Users can choose different price classes for CloudFront to lower their bill, though some regions may experience higher latency.
  • Increased reliability: Edge locations route traffic onto the AWS network, which is often faster and more reliable than the public internet.

Types of Edge Locations

Edge locations can be broadly categorized into two types:

  • Standard edge locations: AWS data centers situated closer to users than regions or availability zones, often located in major cities. They are designed to deliver services with the lowest latency possible and are used by services like CloudFront, Route 53, Web Application Firewall, and AWS Shield.
  • Regional edge caches: Strategically placed between standard edge locations and origin servers. They help cache content for longer periods, reducing the load on origin servers and further improving latency.

When choosing an edge location, it's essential to consider:

  • Geography of your users: Ensure the edge locations are optimally placed to serve your user base.
  • Services you want to use: Different services may have varying levels of support and performance at different edge locations.
  • Associated costs: Some edge locations may be more expensive to run than others, so consider your budget and cost implications.

Implementing Edge Locations

Implementing edge locations in AWS is a straightforward process, as users don't need to do anything to take advantage of them. When using services like CloudFront or Route 53, edge locations are automatically utilized, providing all the associated benefits. However, it's important to note that not every edge location supports every service, so users should check the per-service documentation to see which edge locations are used by the service they are using.

While edge locations expand the reach of the AWS network, they are typically found in colocation facilities, which can make it challenging to ensure consistent performance and connectivity across all edge locations. Additionally, users have limited control over the specific edge locations their applications use, making it difficult to optimize performance for specific geographic regions or user groups.

Evaluating Edge Locations Providers

When evaluating edge location providers, it's important to consider several factors to ensure you're making the best choice for your needs. Some of these factors include:

  • Performance metrics: Look for providers that offer detailed information on latency, throughput, and cache hit ratios to help you assess their performance.
  • Global coverage: Choose a provider with a wide network of edge locations, especially in regions where your target audience is located.
  • Cost and pricing: Compare the pricing structures of different providers to find one that fits your budget and offers the best value for your requirements.
  • Integration with other services: Ensure the provider's edge locations work seamlessly with the services you're already using or plan to use in the future.
  • Customer support and service: Opt for a provider with a strong reputation for customer support, offering resources such as documentation, support tickets, and a knowledge center.
  • User reviews and experiences: Research user reviews and real-world experiences to gain insights into the provider's performance, reliability, and overall satisfaction.

Other terms

Oops! Something went wrong while submitting the form.
00 items

Revenue Operations KPIs

Learn about revenue operations KPIs, including key components of revenue operations KPIs, & crafting effective revenue operations KPIs.

Revenue Operations KPIs

Sales Quota

Learn about sales quota, including setting sales quotas: best practices, types of sales quotas explained, & achieving your sales quota: strategies.

Sales Quota

Big Data

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Big Data

B2B Sales Process

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

B2B Sales Process

Event Tracking

Learn about event tracking, including understanding event tracking metrics, setting up event tracking, & best practices in event tracking.

Event Tracking

Geo-Fencing

Learn about geo-fencing, including understanding geo-fencing benefits, setting up geo-fencing, geo-fencing best practices, & challenges in geo-fencing.

Geo-Fencing

Triggers

Learn about triggers, including identifying effective sales triggers, crafting compelling trigger-based messages, triggers vs. traditional sales approaches.

Triggers

Decision Maker

Learn about decision maker, including identifying key decision makers, strategies for engaging decision makers, decision maker vs. influencer: understanding the differences.

Decision Maker

HTTP Requests

Learn about HTTP requests, including uses of HTTP requests, how HTTP requests work, types of HTTP requests, & benefits of understanding HTTP requests.

HTTP Requests

Data Mining

Learn about data mining, including introduction to data mining concepts, benefits of effective data mining, & data mining techniques and approaches.

Data Mining

Sales Prospecting Software

Learn about sales prospecting software, including benefits of sales prospecting software, & choosing the right sales prospecting tool.

Sales Prospecting Software

Freemium Models

Learn about freemium models, including understanding freemium benefits, steps to implementing freemium, & challenges of freemium models.

Freemium Models

Sales Demo

Learn about sales demo, including preparing a winning sales demo, characteristics of successful sales demos, & sales demo versus product demo.

Sales Demo

Video Hosting

Learn about video hosting, including benefits of video hosting, choosing the right video hosting platform, & video hosting vs. traditional web hosting.

Video Hosting

Buying Committee

Learn about buying committee, including identifying key members of a buying committee, & strategies for engaging a buying committee.

Buying Committee

SFDC

Learn about SFDC, including overview of Salesforce.com (SFDC), key components of SFDC, benefits of using SFDC, & popular SFDC integrations.

SFDC

Sales Team Management

Learn about sales team management, including key principles of effective sales team management, & building high-performing sales teams.

Sales Team Management

Subject Matter Expert

Learn about subject matter expert, including roles and responsibilities of a subject matter expert, & importance of a subject matter expert in business.

Subject Matter Expert

Nurture

Learn about nurture, including strategies for effective nurturing, key principles of nurture in sales, nurturing vs. direct selling.

Nurture

B2B Buyer Intent Data

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

B2B Buyer Intent Data

Sales Pipeline Management

Learn about sales pipeline management, including key elements of sales pipeline management, & steps to optimize pipeline efficiency.

Sales Pipeline Management

Value Chain

Learn about value chain, including key elements of value chain, building an efficient value chain, & value chain vs. supply chain.

Value Chain

Sales Objections

Learn about sales objections, including identifying common sales objections, overcoming sales objections effectively, & sales objections vs. customer concerns.

Sales Objections

MOFU

Learn about MOFU, including optimizing your MOFU strategy, successful MOFU campaign examples, MOFU vs. TOFU: key distinctions, & essential components of MOFU.

MOFU

Compliance Testing

Learn about compliance testing, including definition, importance, key strategies, best practices & how to ensure regulatory adherence.

Compliance Testing

Kanban

Learn about Kanban, including benefits of using Kanban, implementing Kanban in your process, Kanban vs. other methodologies, & key components of Kanban.

Kanban

Omnichannel Sales

Learn about omnichannel sales, including the benefits of omnichannel sales, crafting an omnichannel strategy, omnichannel vs. multichannel.

Omnichannel Sales

Buying Signal

Learn about buying signal, including identifying buying signals effectively, interpreting subtle buying signals, & buying signals vs. general interest.

Buying Signal

Buying Intent

Learn about buying intent, including identifying buying intent signals, strategies to capture buying intent, & buying intent vs. browsing behavior.

Buying Intent

Direct-to-Consumer

Learn about direct-to-consumer, including advantages of direct-to-consumer models, key strategies for D2C success, & comparing D2C with traditional retail.

Direct-to-Consumer

Lead Scrape

Learn about lead scrape, including benefits of lead scraping, tools and techniques for effective lead scraping, navigating legal considerations in lead scraping.

Lead Scrape

B2B2C

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

B2B2C

Digital Sales Room

Learn about digital sales room, including benefits of a digital sales room, key features of digital sales rooms, & building an effective digital sales room.

Digital Sales Room

B2B Data Erosion

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

B2B Data Erosion

Voice Broadcasting

Learn about voice broadcasting, including advantages of voice broadcasting, setting up voice broadcasting, & best practices for voice broadcasting.

Voice Broadcasting

Demand Generation

Learn about demand generation, including strategies for effective demand generation, & key components of demand generation.

Demand Generation

Solution Selling

Learn about solution selling, including the principles of solution selling, key strategies in solution selling, & solution selling vs. product selling.

Solution Selling

Subscription Models

Learn about subscription models, including how subscription models work, advantages of subscription models, & implementing subscription pricing.

Subscription Models

Sales Pipeline Velocity

Learn about sales pipeline velocity, including maximizing sales pipeline velocity, key metrics to monitor, & improving velocity with automation.

Sales Pipeline Velocity

Landing Pages

Learn about landing pages, including creating effective landing pages, key elements, examples of successful landing pages, & landing pages vs. home pages.

Landing Pages

Video Selling

Learn about video selling, including benefits of video selling, effective video selling strategies, & video selling vs. traditional selling.

Video Selling

Soft Sell

Learn about soft sell, including keys to mastering soft sell techniques, benefits of choosing soft sell over hard sell, & implementing soft sell in your sales strategy.

Soft Sell

Lead Management

Learn about lead management, including key stages of lead management, effective lead scoring strategies, & lead management vs. customer relationship management.

Lead Management

Affiliate Marketing

Learn about affiliate marketing, including understanding affiliate marketing basics, setting up an affiliate program, & benefits of affiliate marketing.

Affiliate Marketing

Demand Capture

Learn about demand capture, including strategies for effective demand capture, key principles of demand capture, & demand capture vs. demand generation.

Demand Capture

Objection Handling in Sales

Learn about objection handling in sales, including strategies for effective objection handling, & key techniques in resolving sales objections.

Objection Handling in Sales

Version Control Systems

Learn about version control systems, including understanding version control systems, benefits of using version control, & types of version control systems.

Version Control Systems

Point of Contact

Learn about point of contact, including identifying your point of contact, effective communication strategies, roles and responsibilities of a point of c.

Point of Contact

Intent Data

Learn about intent data, including sources of intent data, utilizing intent data effectively, & comparing intent data and traditional analytics.

Intent Data

Prospecting

Learn about prospecting, including strategies for effective prospecting, key principles of successful prospecting, prospecting vs. lead generation.

Prospecting

Data Pipelines

Learn about data pipelines, including overview of data pipelines, benefits for outbound sales, designing effective pipelines, and best practices for implementation.

Data Pipelines

Consumer Buying Behavior

Learn about consumer buying behavior, including understanding consumer decision processes, & the impact of culture on buying habits.

Consumer Buying Behavior

Mobile App Analytics

Learn about mobile app analytics, including how mobile app analytics works, benefits of mobile app analytics, & tools for mobile app analytics.

Mobile App Analytics

Integration Testing

Learn about integration testing, including benefits of integration testing, best practices, challenges and solutions, & tools and resources.

Integration Testing

Sales Lead

Learn about sales lead, including identifying your ideal sales lead, generating quality leads effectively, & comparing sales leads and prospects.

Sales Lead

Consultative Sales

Learn about consultative sales, including principles of effective consultative selling, & key benefits of consultative sales.

Consultative Sales

Simple Object Access Protocol Application Programming Interface

Learn about SOAP API, including benefits of SOAP API, how SOAP API works, SOAP API vs. REST API, and common use cases for SOAP API.

Simple Object Access Protocol Application Programming Interface

Business to customer

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Business to customer

DMP

Learn about DMP, including understanding DMP functionality, benefits of using a DMP, choosing the right DMP, & key features of DMPs.

DMP

Monthly Recurring Revenue (MRR)

Learn about MRR, including calculating it, the key factors that influence it, MRR vs. ARR, and strategies to grow your MRR.

Monthly Recurring Revenue (MRR)

Inbound Sales

Learn about inbound sales, including principles of inbound sales success, transforming leads into customers, & inbound vs. outbound sales: a comparison.

Inbound Sales

Closed Won

Learn about closed won, including strategies for achieving closed won, identifying closed won opportunities, closed won vs. closed lost: understanding the d.

Closed Won

SEM

Learn about SEM, including how it works, benefits, strategies, measuring success, and tips to maximize your search engine marketing efforts.

SEM

SQL

Learn about SQL, including understanding SQL requirements, key functions of SQL, best practices in SQL usage, & SQL vs. other marketing metrics.

SQL

Quality Assurance

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Quality Assurance

On-premise CRM

Learn about on-premise CRM, including benefits of on-premise CRM, cloud vs. on-premise CRM: a comparison, & implementing an on-premise CRM solution.

On-premise CRM

Digital Contracts

Learn about digital contracts, including benefits of digital contracts, best practices for drafting, key features to include, & common pitfalls to avoid.

Digital Contracts

Sales Script

Learn about sales script, including crafting an effective sales script, essentials for a winning sales script, sales script vs. spontaneous pitch.

Sales Script

Brand Loyalty

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Brand Loyalty

Challenger Sales Model

Learn about challenger sales model, including key principles of challenger sales, implementing the challenger approach, & challenger vs. solution selling.

Challenger Sales Model

Outside Sales

Learn about outside sales, including strategies for successful outside sales, benefits of employing outside sales, & comparing inside and outside sales.

Outside Sales

Account-Based Sales Development

Learn about account-based sales development, including strategies for implementing ABS development, & key principles of account-based sales.

Account-Based Sales Development

Contact Discovery

Learn about contact discovery, including strategies for effective contact discovery, & key principles of contact discovery.

Contact Discovery

Mobile Optimization

Learn about mobile optimization, including understanding its importance, best practices, common mistakes, & future trends.

Mobile Optimization

Ballpark

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Ballpark

Draw on Sales Commission

Learn about draw on sales commission, including types of commission draws, advantages and disadvantages, & implementing a draw agreement.

Draw on Sales Commission

Fulfillment Logistics

Learn about fulfillment logistics, including understanding fulfillment logistics, essential components, steps to optimize, & common challenges.

Fulfillment Logistics

Request for Quotation

Learn about request for quotation, including crafting an effective RFQ, key components of a strong RFQ, & RFQ vs. RFP.

Request for Quotation

Affiliate Networks

Learn about affiliate networks, including introduction to affiliate networks, how affiliate networks work, & benefits of affiliate networks.

Affiliate Networks

Revenue Forecasting

Learn about revenue forecasting, including key elements of revenue forecasting, & steps to accurate revenue forecasting.

Revenue Forecasting

Email Cadence

Learn about email cadence, including crafting an effective email cadence, key components of email cadence, & email cadence vs. email blast differences.

Email Cadence

Cohort Analysis

Learn about cohort analysis, including understanding cohort segmentation, steps to conduct cohort analysis, & cohort analysis vs. traditional analysis.

Cohort Analysis

Marketing Play

Learn about marketing play, including crafting effective marketing plays, examples of successful marketing plays, & marketing plays vs. sales strategies.

Marketing Play

Single Page Applications

Learn about single page applications, including benefits of single page applications, key features of SPAs, how to build SPAs, & common mistakes in SPAs.

Single Page Applications

Net 30

Learn about Net 30, including advantages of utilizing Net 30, implementing Net 30 in your business, & Net 30 vs. immediate payment terms.

Net 30

SDK

Learn about SDK, including how SDKs drive business success, benefits of using SDKs, different types of SDKs, & effective SDK implementation strategies.

SDK

Adobe Analytics

Learn about Adobe Analytics, including benefits of Adobe Analytics, how Adobe Analytics works, & Adobe Analytics vs. Google Analytics.

Adobe Analytics

Marketing Mix

Learn about marketing mix, including components of a marketing mix, balancing the 4 Ps for success, & importance of target market in marketing mix.

Marketing Mix

Sandboxes

Learn about sandboxes, including understanding sandbox environments, creating effective sandboxes, benefits of using sandboxes, & sandbox best practices.

Sandboxes

Customer Churn Rate

Learn about customer churn rate, including calculating customer churn rate, strategies to reduce churn, & impact of churn on business.

Customer Churn Rate

Win/Loss Analysis

Learn about win/loss analysis, including benefits of win/loss analysis, steps to conduct effective win/loss analysis, & common mistakes in win/loss analysis.

Win/Loss Analysis

Video Email

Learn about video email, including benefits of using video email, crafting an effective video email, & video email vs. traditional email.

Video Email

Value-Added Reseller

Learn about value-added reseller, including key benefits for businesses, successful value-added reseller examples, value-added reseller vs. traditional reseller.

Value-Added Reseller

No Forms

Learn about no forms, including benefits of no forms strategy, implementing no forms in sales, & no forms vs traditional forms.

No Forms

Inbound Lead Generation

Learn about inbound lead generation, including strategies for effective inbound lead generation, & components of a successful inbound campaign.

Inbound Lead Generation

Bad Leads

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Bad Leads

Lead Magnet

Learn about lead magnet, including crafting an irresistible lead magnet, characteristics of effective lead magnets, & lead magnets vs. traditional advertising.

Lead Magnet

User Interaction

Learn about user interaction, including enhancing user interaction strategies, principles of effective user engagement, & user interaction vs. user experience.

User Interaction

Churn

Learn about churn, including defining churn rate, importance of churn rate, calculating churn rate, & reducing churn rate.

Churn

Text message marketing

Learn about text message marketing, including its definition, key benefits, strategies, best practices, compliance tips, and examples of successful campaigns.

Text message marketing