Customer Data Platform (CDP)

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Sales productivity is the measure of a sales team's efficiency, focusing on maximizing revenue generation while minimizing the resources spent.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Pay-per-click (PPC) is an internet advertising model where businesses pay a fee each time one of their online ads is clicked by a user.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Video hosting is a service that allows users to upload, store, and share video content online, making it accessible for playback anywhere.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

A triggered email is an automated message sent to a user in response to a specific action or event, like signing up or making a purchase.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Video email involves embedding a short video directly into an email. This lets recipients watch your message without leaving their inbox.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

A spiff is a short-term sales incentive, often a cash bonus, paid directly to a salesperson for selling a specific product or service.

A Quarterly Business Review (QBR) is a recurring meeting to assess performance against goals and align on strategy for the next quarter.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Targeted marketing focuses on specific consumer groups whose needs align with your product, allowing for more personalized and effective messaging.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.