Event Tracking

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

Social selling is the art of using social media to find, connect with, build relationships with, and nurture sales prospects.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

The buying process is the journey a customer takes from first realizing a need to making a final purchase decision and evaluating it afterward.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link, ad, or call-to-action.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

MOFU, or Middle of the Funnel, is the crucial evaluation stage in the buyer's journey where leads compare solutions to their known problem.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Video email involves embedding a short video directly into an email. This lets recipients watch your message without leaving their inbox.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Analytical CRM analyzes customer data to uncover actionable insights, helping businesses make smarter decisions and improve customer interactions.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Signaling is using credible actions to convey information about quality or intent to a less-informed party, effectively building trust.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.