Text message marketing

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Video email involves embedding a short video directly into an email. This lets recipients watch your message without leaving their inbox.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

Sales Operations Management streamlines sales processes, tech, and data analysis to help sales teams sell more effectively and efficiently.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

A needs assessment is the process of identifying the gap between a company's current state and its desired future state.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Voice search optimization is the process of optimizing your content, SEO, and online listings to appear in and rank for voice-based searches.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Serverless computing is a cloud model where the provider manages servers, so developers can focus on code without worrying about infrastructure.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Remote sales is selling from a distance. Reps use digital tools to connect with prospects and close deals without meeting them in person.

Infrastructure as a Service (IaaS) is a cloud computing service that offers essential compute, storage, and networking resources on-demand.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

AI marketing uses artificial intelligence to analyze data, automate decisions, and deliver personalized customer experiences at scale.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Serviceable Obtainable Market (SOM) is the portion of the market you can realistically capture with your current resources, sales, and marketing.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

A value gap is the difference between the value a customer expects from a product and the actual value they receive, often leading to churn.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.