Applicant Tracking System

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Signaling is using credible actions to convey information about quality or intent to a less-informed party, effectively building trust.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Sales Operations Management streamlines sales processes, tech, and data analysis to help sales teams sell more effectively and efficiently.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Customer Retention Cost (CRC) is the total amount a company spends to keep an existing customer over a certain period of time.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Time on site, or session duration, is a key web metric that tracks the total time a visitor spends on your website during a single visit.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

Remote sales is selling from a distance. Reps use digital tools to connect with prospects and close deals without meeting them in person.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Fulfillment logistics is the entire process of getting an order to a customer, from storing inventory to picking, packing, and final shipment.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Voice search optimization is the process of optimizing your content, SEO, and online listings to appear in and rank for voice-based searches.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

A tire-kicker is a prospect who shows interest in a product but has no intention of buying, wasting a salesperson's time and resources.

The self-service SaaS model allows customers to independently sign up, use, and manage a product without any direct help from the company.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.