Digital Advertising

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

Sales compensation is the total pay a salesperson receives, including salary, commissions, and bonuses, structured to motivate performance.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Inventory management is the process of ordering, storing, and using a company's inventory, from raw materials to finished goods.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

Sales Operations, or Sales Ops, streamlines sales processes, manages tools, and analyzes data to help sales teams sell more effectively.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Video hosting is a service that allows users to upload, store, and share video content online, making it accessible for playback anywhere.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Sales Key Performance Indicators (KPIs) are quantifiable metrics used to measure how effectively a sales team is achieving its key objectives.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.