Marketing Mix

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

Logo retention is a key B2B metric that measures a company's ability to retain its customers, or 'logos,' over a specific period.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.