Marketing Mix

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.