Marketing Mix

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.