Persona-Based Marketing

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.