Persona-Based Marketing

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.