Terms

SAM

What is SAM?

Software Asset Management (SAM) is the administration of processes, policies, and procedures that support the procurement, deployment, use, maintenance, and disposal of software applications within an organization. It is a part of IT asset management that ensures an organization complies with license agreements and does not overspend on software.

Serviceable Available Market Explained

Software Asset Management (SAM) plays a crucial role in managing all software, both virtual and non-virtual, throughout the software lifecycle. SAM offers numerous benefits, such as cost and time savings, improved vendor relationship management, simplified audits, and control over cloud software usage. SAM teams in large organizations are responsible for creating and maintaining a database that stores information about software purchases, subscriptions, licenses, and patches. They also handle renewing software licenses, negotiating new license agreements, and identifying and eliminating rarely or never used software.

As for future trends in SAM, systems are increasingly being hosted in the cloud, allowing for more efficient management and information gathering. SAM is also moving toward more automated systems on a single platform that accounts for information like terms and conditions, software costs, configurations, and usage. This helps improve overall IT operations by providing a complete overview of an organization's software needs and current use, which can help tailor and negotiate software licensing. It also frees up individual time for more complex tasks through automation and provides transparency for which cloud software products are being used by the organization, and on which devices.

SAM and Market Segmentation

Software Asset Management (SAM) can play a role in market segmentation by providing valuable insights into an organization's software usage patterns. By analyzing the data collected through SAM, businesses can identify trends and preferences among different user groups, which can then be used to target specific market segments more effectively. For example:

  • Understanding the most commonly used software applications can help tailor marketing messages to highlight features that resonate with specific user groups.
  • Identifying underutilized software can reveal opportunities to reposition or discontinue products that are not meeting the needs of certain market segments.
  • Tracking software usage across different devices and platforms can inform decisions about which platforms to prioritize for development and marketing efforts.

Importance of SAM in Business Planning

Software Asset Management (SAM) is an essential component of business planning, as it helps organizations maintain compliance with license agreements, prevent overspending on software, and optimize software usage.

  • Avoiding Legal and Financial Risks: By implementing SAM, businesses can avoid legal issues, financial penalties, and anti-piracy litigation, which are critical for maintaining corporate integrity and financial health.
  • Tactical Role in Strategic Decision-Making: SAM plays a tactical role in strategic decision-making, with goals such as negotiating volume contracts, reallocating underutilized software licenses, and streamlining IT processes. These activities enhance operational efficiency and cost-effectiveness.
  • Adaptation to Cloud-Based Software: As businesses increasingly adopt cloud-based software, SAM systems are evolving to provide more efficient management and information gathering, adapting to new technological environments and enhancing their capability to manage assets effectively.
  • Enabling Focus on Complex Tasks and Long-Term Goals: The improved efficiency and strategic insights provided by advanced SAM systems allow organizations to focus on more complex tasks and long-term goals, supporting broader business objectives and growth strategies.

Comparing SAM, TAM, and SOM

Software Asset Management (SAM), Total Addressable Market (TAM), and Share of Market (SOM) are three distinct concepts that can be compared to better understand their roles in business planning and strategy.

  • SAM focuses on managing software assets within an organization, ensuring compliance with license agreements, and optimizing software usage. It helps businesses avoid legal issues, financial penalties, and unintentional overuse of licenses.
  • TAM represents the total revenue opportunity available for a product or service within a specific market. It helps businesses understand the potential size of their target market and make informed decisions about market entry, product development, and resource allocation.
  • SOM measures a company's market share within its target market. It helps businesses evaluate their competitive position, track performance over time, and identify areas for growth and improvement.

Other terms

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Horizontal Market

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Horizontal Market

Net 30

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Net 30

Search Engine Results Page

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Search Engine Results Page

Ballpark

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Ballpark

Lead Enrichment Software

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Lead Enrichment Software

PPC

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PPC

Closed Question

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Closed Question

Site Retargeting

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Site Retargeting

Event Tracking

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Event Tracking

Warm Email

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Warm Email

Warm Outreach

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Warm Outreach

User-generated Content

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User-generated Content

Key Performance Indicators

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Key Performance Indicators

Ransomware

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Ransomware

Email Marketing

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Email Marketing

Customer Success

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Customer Success

Outbound Lead Generation

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Outbound Lead Generation

Business to customer

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Business to customer

Applicant Tracking System

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Applicant Tracking System

Direct-to-Consumer

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Direct-to-Consumer

Firmographic Data

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Firmographic Data

Serviceable Available Market

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Serviceable Available Market

B2B Marketing Attribution

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B2B Marketing Attribution

Intent Data

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Intent Data

Customer Relationship Management Hygiene

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Customer Relationship Management Hygiene

Buyer Intent

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Buyer Intent

Open Rate

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Open Rate

Predictive Lead Generation

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Predictive Lead Generation

Sales Team Management

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Sales Team Management

Channel Sales

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Channel Sales

CCPA Compliance

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CCPA Compliance

Stakeholder

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Stakeholder

Customer Engagement

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Customer Engagement

Revenue Forecasting

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Revenue Forecasting

Virtual Selling

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Virtual Selling

Video Prospecting

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Video Prospecting

Account-Based Advertising

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Account-Based Advertising

Call Analytics

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Call Analytics

Supply Chain Management

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Supply Chain Management

Sales Cycle

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Sales Cycle

Retargeting Marketing

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Retargeting Marketing

Interactive Voice Response

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Interactive Voice Response

Data-Driven Marketing

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Data-Driven Marketing

Unique Value Proposition (UVP)

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Unique Value Proposition (UVP)

GTM

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GTM

Enterprise

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Enterprise

C-Level or C-Suite

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C-Level or C-Suite

Buyer Behavior

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Buyer Behavior

Return on Investment (ROI)

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Return on Investment (ROI)

Smarketing

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Smarketing

CRM Data

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CRM Data

Marketing Funnel

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Marketing Funnel

B2B Marketing KPIs

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B2B Marketing KPIs

Lead Routing

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Lead Routing

Deal-Flow

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Deal-Flow

Account-Based Sales

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Account-Based Sales

Channel Marketing

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Channel Marketing

Request for Information

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Request for Information

Below the Line

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Below the Line

Dynamic Pricing

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Dynamic Pricing

Marketing Budget Breakdown

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Marketing Budget Breakdown

Request for Quotation

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Request for Quotation

Personalization in Sales

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Personalization in Sales

Email Cadence

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Email Cadence

Accounts Payable

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Accounts Payable

Sender Policy Framework

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Sender Policy Framework

A/B Testing

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A/B Testing

User Interface

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User Interface

Business Development Representative

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Business Development Representative

Data-Driven Lead Generation

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Data-Driven Lead Generation

Demand Capture

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Demand Capture

Chatbots

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Chatbots

Sales Coaching

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Sales Coaching

Sales Territory

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Sales Territory

Amortization

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Amortization

Social Proof

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Social Proof

Buyer's Journey

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Buyer's Journey

Sales Calls

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Sales Calls

AppExchange

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AppExchange

Economic Order Quantity

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Economic Order Quantity

On Target Earnings

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On Target Earnings

Weighted Pipeline

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Weighted Pipeline

Signaling

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Signaling

Sales Pipeline Velocity

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Sales Pipeline Velocity

Responsive Design

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Responsive Design

Kubernetes

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Kubernetes

Challenger Sales Model

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Challenger Sales Model

Point of Contact

Learn about point of contact, including identifying your point of contact, effective communication strategies, roles and responsibilities of a point of c.

Point of Contact

AI-Powered Marketing

Learn about AI-powered marketing, including benefits of AI-powered marketing, implementing AI in marketing strategies, & AI vs. traditional marketing methods.

AI-Powered Marketing

CPM

Learn about CPM, including understanding CPM calculation, types of CPM models, importance of CPM in sales, & CPM vs. alternative metrics.

CPM

Net New Business

Learn about net new business, including strategies for growing net new business, & key metrics for tracking net new business.

Net New Business

Champion/Challenger Test

Learn about champion/challenger test, including benefits of champion/challenger tests, & implementing champion/challenger in sales strategy.

Champion/Challenger Test

Process Automation

Learn about process automation, including types of process automation, benefits of process automation, how to implement automation, & challenges in automation.

Process Automation

Customer Lifecycle

Learn about customer lifecycle, including stages of the customer lifecycle, & key metrics for customer lifecycle analysis.

Customer Lifecycle

Sales Territory Planning

Learn about sales territory planning, including strategies for successful territory planning, & key components of territory planning.

Sales Territory Planning

Challenger Sales

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Challenger Sales

Sales Prospecting Software

Learn about sales prospecting software, including benefits of sales prospecting software, & choosing the right sales prospecting tool.

Sales Prospecting Software

Voice Search Optimization

Learn about voice search optimization, including how to implement voice search optimization, & benefits of voice search optimization.

Voice Search Optimization

Sales Pipeline Reporting

Learn about sales pipeline reporting, including essentials of sales pipeline reporting, key metrics to track, & sales pipeline vs. sales forecasting.

Sales Pipeline Reporting

Platform as a Service

Learn about platform as a service, including key benefits of platform as a service, choosing the right PaaS solution, PaaS vs. SaaS vs. IaaS.

Platform as a Service
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