Terms

GTM

What is GTM?

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach its target customers and achieve a competitive advantage when launching a product or service. It encompasses factors such as pricing, distribution, and marketing strategies, providing a blueprint for successfully bringing a product or service to market and achieving business goals.

GTM Implementation Process

Implementing a GTM strategy involves a series of steps to ensure a successful product or service launch. The process includes:

  1. Identifying buyer personas to understand the target audience
  2. Creating a value matrix to showcase the product's unique benefits
  3. Defining the marketing strategy to promote the product effectively
  4. Understanding the buyer's journey to tailor the sales approach
  5. Specifying the sales strategy to reach the right customers
  6. Syncing with support to ensure a seamless customer experience
  7. Understanding where the product fits in the overall roadmap to align with company goals
  8. Determining the success metrics to measure the GTM strategy's effectiveness
  9. Determining ongoing budget and resource needs to support the GTM strategy

Common GTM Use Cases

Go-to-market (GTM) strategies are employed in various scenarios to ensure successful product or service launches. Some common use cases include:

  • Launching a new product or service to target a specific market segment
  • Expanding an existing product or service into new markets or regions
  • Introducing a new feature or update to an existing product or service
  • Repositioning a product or service to appeal to a different audience
  • Competing with new or existing rivals in the market

GTM Limitations and Alternatives

While go-to-market (GTM) strategies offer numerous benefits, they also have limitations. One major limitation is that GTM strategies may not always account for unforeseen market changes or competitor actions, which can impact the effectiveness of the strategy. Additionally, GTM strategies can be resource-intensive, requiring significant time and effort to develop and execute.

As an alternative to traditional GTM strategies, companies can consider adopting agile marketing approaches. Agile marketing focuses on iterative, data-driven decision-making and rapid experimentation, allowing businesses to adapt quickly to changing market conditions and customer needs.

Other terms

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Applicant Tracking System

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Applicant Tracking System

Early Adopter

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Early Adopter

Revenue Operations KPIs

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Revenue Operations KPIs

Opportunity Management

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Opportunity Management

Sales Enablement Technology

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Sales Enablement Technology

Loyalty Programs

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Loyalty Programs

Guided Selling

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Subscription Models

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Lead Routing

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Lead Routing

Multi-touch Attribution

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Economic Order Quantity

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Marketing Attribution

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Escalations

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Ransomware

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Buying Process

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Buyer Intent

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API

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Awareness Buying Stage

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Salesforce Object Query Language

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Cloud Storage

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Value Chain

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Scalability

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Account Click Through Rate

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Qualified Lead

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Kubernetes

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B2B Marketing Attribution

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Hot Leads

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Time on Site

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Monthly Recurring Revenue (MRR)

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Sales Key Performance Indicators

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Account-Based Marketing Software

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B2B Demand Generation

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B2B Demand Generation

Simple Object Access Protocol Application Programming Interface

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Simple Object Access Protocol Application Programming Interface

Personalization in Sales

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Marketing Intelligence

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Marketing Intelligence

Virtual Private Cloud

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Virtual Private Cloud

Consumer Buying Behavior

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Consumer Buying Behavior

Adobe Analytics

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Adobe Analytics

Unit Economics

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Unit Economics

Account Match Rate

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Account Match Rate

Complex Sale

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Complex Sale

Programmatic Advertising

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Programmatic Advertising

Sales Compensation

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Sales Compensation

Email Marketing

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Email Marketing

Key Performance Indicators

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Key Performance Indicators

Brand Awareness

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Brand Awareness

Digital Advertising

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Digital Advertising

Hybrid Sales Model

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Hybrid Sales Model

Data Enrichment

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Data Enrichment

Gone Dark

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Gone Dark

Low-Hanging Fruit

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Low-Hanging Fruit

Git

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Jobs to Be Done Framework

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Lightning Components

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After-Sales Service

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Segmentation Analysis

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Segmentation Analysis

Forward Revenue

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Forward Revenue

Analytics Platforms

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Analytics Platforms

Microservices

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Use Case

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Service Level Agreement

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Service Level Agreement

Lead List

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Lead List

Network Monitoring

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Network Monitoring

Customer Journey Mapping

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Customer Journey Mapping

Sales Bundle

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Value-Added Reseller

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Value-Added Reseller

Bad Leads

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Employee Engagement

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Event Tracking

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Data Appending

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Demand Generation

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LinkedIn Sales Navigator

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Business-to-Business (B2B)

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Sales Territory

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Custom Metadata Types

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Inside Sales Rep

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Sales Lead

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Upsell

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Voice Search Optimization

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AI Sales Script Generator

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B2B Intent Data

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Competitive Landscape

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Gated Content

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Psychographics

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Data Pipelines

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Sales Process

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Inside Sales

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Load Testing

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Digital Contracts

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Digital Rights Management

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Inside Sales Metrics

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User Experience

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Affiliate Networks

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SQL

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Single Sign-On (SSO)

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Sales Operations Key Performance Indicators

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Social Proof

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Cost Per Click (CPC)

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Product Qualified Lead

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Sales Manager

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