Vertical Market

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Unit economics are the direct revenues and costs of a business calculated on a per-unit basis, revealing its fundamental profitability.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

A spiff is a short-term sales incentive, often a cash bonus, paid directly to a salesperson for selling a specific product or service.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and sales, deemed ready for a direct sales pitch after showing intent to buy.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Robotic Process Automation (RPA) uses software bots to mimic human actions and automate repetitive, rules-based tasks on digital systems.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Sales Key Performance Indicators (KPIs) are quantifiable metrics used to measure how effectively a sales team is achieving its key objectives.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.