Vertical Market

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

Sales productivity is the measure of a sales team's efficiency, focusing on maximizing revenue generation while minimizing the resources spent.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Low-hanging fruit are the most obvious and easy-to-tackle tasks or goals that provide a quick, valuable return for minimal effort.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

A sales champion is your internal advocate at a target company. They believe in your product and help you push the deal forward to close.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

A sales dialer is software that automates outbound calling for sales teams, allowing reps to connect with more prospects in less time.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Your email deliverability rate is the percentage of sent emails that successfully land in a recipient's inbox, rather than bouncing or going to spam.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

A sales stack is the suite of tech tools—from CRMs to prospecting software—that sales reps use to close deals faster and more efficiently.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.