Competitive Intelligence (CI)

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Omnichannel sales is a strategy that integrates all physical and digital sales channels to create a seamless, unified customer experience.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

XML (Extensible Markup Language) is a markup language for encoding documents in a format that is both human-readable and machine-readable.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Sales Key Performance Indicators (KPIs) are quantifiable metrics used to measure how effectively a sales team is achieving its key objectives.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

A sales dialer is software that automates outbound calling for sales teams, allowing reps to connect with more prospects in less time.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

The self-service SaaS model allows customers to independently sign up, use, and manage a product without any direct help from the company.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Serviceable Available Market (SAM) is the segment of the total market that your business can realistically serve within its geographical reach.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

The buying process is the journey a customer takes from first realizing a need to making a final purchase decision and evaluating it afterward.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

A spiff is a short-term sales incentive, often a cash bonus, paid directly to a salesperson for selling a specific product or service.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.