System of Record

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.