System of Record

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

Hot leads are prospective customers who have shown significant interest and are ready to buy, making them a top priority for sales teams.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Dynamic segments are self-updating lists that group contacts based on real-time data, ensuring your outreach is always timely and relevant.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

MOFU, or Middle of the Funnel, is the crucial evaluation stage in the buyer's journey where leads compare solutions to their known problem.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

The sales pipeline velocity formula is a key metric that measures how quickly deals move through your pipeline and turn into revenue.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Siloed describes the isolation of data, teams, or systems within a company, which blocks collaboration and creates operational bottlenecks.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Sales compensation is the total pay a salesperson receives, including salary, commissions, and bonuses, structured to motivate performance.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and sales, deemed ready for a direct sales pitch after showing intent to buy.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Analytical CRM analyzes customer data to uncover actionable insights, helping businesses make smarter decisions and improve customer interactions.

Database management is the process of organizing, storing, and maintaining data in a database to ensure its accuracy, security, and availability.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

A spiff is a short-term sales incentive, often a cash bonus, paid directly to a salesperson for selling a specific product or service.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.