Channel Sales

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

The decision stage is where a well-researched buyer chooses a vendor. They compare specific products and pricing before making their final purchase.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Average Selling Price (ASP) is the average price at which a particular product or service is sold across different markets and channels.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Unit economics are the direct revenues and costs of a business calculated on a per-unit basis, revealing its fundamental profitability.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

A sales process is a structured set of steps that a sales team follows to move a prospect from an initial lead to a closed customer.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Sales training is the process of honing a salesperson's skills and knowledge to enhance their effectiveness and drive sales success.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

A sales stack is the suite of tech tools—from CRMs to prospecting software—that sales reps use to close deals faster and more efficiently.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.