Order Management

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.