The BAB (Before-After-Bridge) formula is a copywriting framework primarily used in email marketing campaigns to increase conversions by focusing on the customer's wants and needs. It involves presenting a problem, showcasing an ideal scenario where the problem is solved, and then linking this scenario to the solution provided by the product or service.
Effective application of the BAB formula involves:
The BAB formula is one of several strategies used to craft effective sales and marketing messages. Others include:
The BAB formula can significantly influence conversion rates by directly addressing customer needs and providing a clear path to solutions. Its effectiveness is measured by:
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