A sales intelligence platform is a tool that automates the enhancement of internal data by gathering external sales intelligence data from millions of sources, processing and cleaning it, and providing actionable insights for sales and revenue teams. These platforms help sales teams identify leads, discover growth opportunities, and accelerate deal closures by offering up-to-date contact details and real-time contextual insights.
Sales intelligence platforms streamline the prospecting process and offer several advantages:
An effective sales intelligence platform should include:
Sales intelligence and CRM (Customer Relationship Management) are both essential components of a successful sales strategy, but they serve different purposes. Sales intelligence focuses on collecting and analyzing data to inform sales decisions, providing real-time contextual insights and up-to-date contact details to identify leads and accelerate deal closures.
On the other hand, CRM is a system for managing a company's interactions with current and potential customers through data analysis and systematization of customer information.
Implementing sales intelligence in your business strategy can be achieved through a series of steps that streamline your sales process and help you target the right prospects including:
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